Media teams have not yet reckoned with the impact of artificial intelligence on search, according to an article in Marketing Dive. Of all consumer searches, 37% are now started
with AI tools instead of Google or Bing, research shows. And 60% of searches end without a click, with the users getting their answers from AI summaries. Moreover, these behaviors are accelerating.
Winning in these conditions requires seeing paid search, organic SEO and AI visibility as one integrated system. Read the whole story at Marketing Dive »