• by Fern Siegel , July 17, 2026

Rethink has promoted Mike Dubrick to CCO, North America. He will oversee the agency’s Toronto, New York, Vancouver and Montreal offices.

Dubrick will lead Rethink’s advertising business across the region, shape its creative vision, and strengthening collaboration across offices.

Before this, he was CCO, Toronto. Over the past year, the Toronto office doubled headcount and grew business for Kraft Heinz, Molson Coors and Ikea.

In June, Rethink was named Cannes Lions’ Independent Agency and Independent Network of the Year.

“Mike is a rare leader who doesn’t just create incredible work, he elevates the people around him,” said Aaron Starkman, global chief creative officer and partner. “Whenever Mike is involved, the work gets better, client relationships get stronger and results improve."

Dubrick joined Rethink in 2011, becoming partner-creative director in 2015 and executive creative director in 2020. Before joining, he worked as a copywriter for Crispin, Porter + Bogusky.

“Our goal is to create a body of creative work that changes the industry,” said Dubrick.