• by Fern Siegel , July 20, 2026

Progressive has released the latest iteration of its Dr. Rick campaign. AOR Arnold handled creative.

The spot continues the theme of fighting “Parentamorphosis,” trying to help new homeowners from turning into their parents.

In “Let It Out,” Dr. Rick wants to revamp his patio, prompting patients to expose their inner parent. They debate patio stone, over-explain shades of white paint and discuss the specifics of lawn care.

The new ad follows two recent spots: “The Waiting Room” and “The Plan.”

All three commercials air nationwide on broadcast TV.

“It’s fun to see the Dr. Rick character pivot and actually encourage parental behaviors for once,” said Sean McBride, Chief Creative Officer at Arnold. “There’s a certain defeatedness to that approach that seems to fit this moment in the arc of his story.”