• by Fern Siegel , Yesterday

Creative agency Matte Projects named Emily Yarbrough as head of client services. She will oversee client relationships for a variety of lifestyle brands.

Neda Whitney, agency president, said Yarbrough brings "a rare mix of corporate rigor and startup agility. Her deep experience across luxury, lifestyle and culture makes her the ideal partner to elevate how we serve our clients as we scale."

Previously, Yarbrough ran Third House Life, a global consultancy, working with Barilla and Spotify. Before that, she was CMO at Berkeley Life and held client strategy roles at Red Antler, Milk Agency and Dentsu. Brand works includes Lexus, Wyndham Destinations and Verizon.

"I’m excited to join at a time when brands are increasingly turning to content-led campaigns and experiential marketing to build relevance, create culture, and connect with consumers in new ways," added Yarbrough.

Matte's creative projects include Oura Pawn Shop, Bose, Marc Jacobs and New Balance.