
Americans are drowning in digital
advertising, and many have responded with the online equivalent of hiding behind the couch.
Nearly all consumers, 98%, believe people see too many digital ads, according to a survey of 1,013 Americans commissioned by Hopkins Printing. Another 96% said they feel overwhelmed by the
volume …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.