• by Tanya Gazdik , Yesterday

Two venerable Detroit brands — Ford Motor Co. and Carhartt — are expanding their relationship with a new co-branded vehicle and a joint community restoration project. 

Ford is upgrading the 2027 Ford F-150 Truck lineup with exterior refinements for an enhanced, tougher look, new BlueCruise hands-free highway driving with towing technology, an updated powertrain lineup, more accessible off-road offerings, and the new F-150 Carhartt.

Expanding availability beyond F-Series Super Duty, the first-ever Ford F-150 Carhartt, available on 4x4 XLT Crew Cab models, brings a bold, rugged aesthetic to every corner of the truck, blending Carhartt-inspired design, work-ready bed protection, and durable interior details.

The 2027 Ford F-150 Carhartt can be ordered starting today, and will be available in early 2027. The Carhartt Package is $4,195, with F-150 Carhartt starting at $62,660 MSRP plus destination and delivery.

Along with the new pickup truck, Ford and Carhartt have joined together for a multiyear strategic relationship built on over 250 years of shared Detroit heritage.

The brands are leveraging their combined scale and resources to invest in and strengthen the communities where their customers live and work through hands-on community building initiatives, says Ben Ewy, vice president of global product design, research and development at Carhartt.

“We’ve actually been collaborating for over a century,” Ewy tells Marketing Daily. “In the 1920s, Carhartt produced durable overalls for Ford factory workers.”

The two brands recently came together to restore a Detroit baseball field that had fallen into disrepair. Ford created a short film detailing the collaboration.