• by Fern Siegel , October 1, 2026

As fall arrives, Enercare launches a new campaign, “Comfort Days” that channels a cozy, traditional feel. The ad reminds homeowners that it’s helpful to prepare for winter, especially when it comes to furnace upkeep.

Gale, the brand’s agency of record, produced the creative, which runs across social, OOH and more. Bent Labs is responsible for the animation.

Enercare is one of Canada’s largest home and commercial-services companies.

The animated 15-second spot opens with a narrator saying: “There it is. The season’s first chill.” A woman and her dog feel a sudden cold breeze sweep through the open window. Without missing a beat, she books an Enercare service appointment and heads outside, where a friendly expert is already waiting. The commercial ends by suggesting to book now at entercare.ca.

“Nobody gets excited about winter prep. It's the chore you put off until the furnace makes a noise. So we didn’t focus on the chore. We focused on the payoff: a warm house, a hot coffee and the frost on the other side of the glass,” said Jason McCann, managing director, Gale. ’Comfort Days’ is what the season feels like when you’re actually ready for it.”

Gale’s creative roster includes Chili's, Don Julio and Delta Air Lines.