“It’s a messier world. Increasingly, content extends beyond your own Web site.” says Darren Barefoot, a principal of Capulet Communications and
co-author, with Julie Szabo, of Getting to First Base: A Social Media Marketing Playbook.
Their Tips:
>> Make
sure your Web site is bloggable. While dynamic pages and Flash animations are cool, they don’t provide solid links that bloggers can insert in their posts.
>> Provide media resources in the form of photos, video and widgets that people can use.
>> Provide links to photos and
videos uploaded to third-party sites like Flickr and YouTube, as well as code that can be copied directly from your site and used to embed the media elsewhere.
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