TransUnion's TrueCredit.com named Cramer-Krasselt its creative and media agency of record. C-K's public relations arm, CKPR, will handle national public relations duties. The agency will handle all
marketing communications strategy and execution for TrueCredit.com, spanning traditional advertising, interactive, direct response, public relations, and media buying and planning out of its Chicago
headquarters. The account is estimated at $7 million.
