• by Wayne Friedman , Staff Writer, October 29, 2008

If you don’t have a DVR, which is 70% of the U.S. TV households, you’ll be seeing TV right now in a linear fashion in the old-fashion way -- at a certain day and time period.

Is that something the Internet should take on â€" in part?

Evil Global’s Hayden Black says Internet sites are experimenting with scheduling and premiering original web series for a specific time period. This would do well for promotion and marketing of that series. Programming executives have long said specific scheduling would draw in viewers, creating a TV-like immediacy.

This might play into what Larry Kramer, founder of Marketwatch.com and currently chairman of Black Arrow, said at the OMMA Video conference will be one of the most interesting statistics estimated for 2012.

That’s when around 17% of traditional TV viewing could be pulled from online sources to the traditional big screen. He says this will create new opportunities -- and problems -- for those networks selling Internet advertising in their TV shows .

Networks will need to identity for advertisers those traditional viewings of commercials for a specific episode from those online viewings of commercials.  TV sales efforts will greatly change in future years, he says.