• by Joe Mandese , October 30, 2008

That’s what MTV Networks digital guru Greg Clayman cautioned during this morning’s OMMA Mobile keynote.

“If all we do with this medium is sell banners, we’re dead,” he warned.

As for what more we should be doing, Clayman didn’t exactly say, but it clearly needs to be different than what marketers have been doing in traditional TV and even on the wired Web.

“Bottom line, we’re dealing with a hugely savvy consumer that won’t stand for any bull," Clayman noted, suggesting that there's a lot of work left to be done before mobile advertising really takes off.