CraveOnline Partners With Universal

Hellboy II The Golden ArmyEditor's Note: This story has been updated.

CraveOnline.com is partnering with Universal Entertainment for a contest offering readers the chance to meet "Hellboy II: The Golden Army" and "Pan's Labyrinth" director, Guillermo del Toro.

"CraveOnline is excited to be the exclusive partner of this unique sweepstakes following the DVD and Blu-ray Hi-Def release of Hellboy II: The Golden Army," said David Cohn, SVP of sales for CraveOnline, a Los Angeles-based lifestyle destination for men ages 18-34. "It offers our large audience of movie enthusiasts on CraveOnline the chance for this rare experience to meet the director of these well-known favorite movies."

The contest is tied to the recent DVD release of "HellboyII." Fans around the globe are invited to participate in the first-ever live chat on CraveOnline on Nov. 23 powered by Blu-ray's BD Live with del Toro.

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First-prize winners will receive a "Hellboy II: The Golden Army" Blu-ray collector's set and a lenticular signed by del Toro. Second-prize winners will receive a lenticular signed by del Toro. To enter the sweepstakes, visit CraveOnline.com/hellboy2sweeps (www.CraveOnline.com/hellboy2sweeps). No purchase necessary to enter. Deadline to enter is on 30 of November 2008. Prizes are subject to the official rules. For official sweepstakes rules, go to www.CraveOnline.com/hellboy2sweeps/rules.

The Universal hookup is a coup for the growing CraveOnline.com, which is part of AtomicOnline. Other recent brand advertisers include Hanes, Wrigley, Burger King, Axe, 20th Century Fox and Rockstar Videogames.

The nearly 7-year-old aggregator has spent much of its attention this year focused on acquisitions in the gaming and sports genre, including the independent pro ice hockey fan sites HockeysFuture and HFBoards, as well as basketball site HoopsVibe. CraveOnline raised $50 million last year, and is said to be considering an additional round in the second half of this year.

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