Commentary
Massive Attack of the Gamers
- by Gaetano Pollice , January 2, 2009
Swiping a
move from the TV playbook, Microsoft Advertising's Massive Inc. hosted the first-ever Gaming Upfront in December. Publishers including Ubisoft, Electronic Arts and THQ previewed their 2009 titles.
But the big news dropped before the event even started when Massive announced an ad serving deal with Activision for 18 of its games, including its Blizzard division's massively popular
"World of Warcraft."
