Moroch was named agency of record for three co-ops within the Greater Philadelphia Region. The agency's new assignment includes the Greater Philadelphia, Harrisburg and Wilkes Barre / Scranton co-ops,
which combined include more than 450 restaurants. In addition, its African-American consumer marketing arm, Moroch Urban, has been tapped by the region to handle all marketing duties, and Moroch's
partner agency iNSPIRE! will provide Hispanic consumer marketing support.
