- Mod Op Acquires RTO+P, Expands Creative Capabilities
MAD, Fern Siegel - Monday, February 26, 2024
The buy expands Mod Op's capabilities in social media, experiential marketing a ...
- Ocampo Heads Political Campaigns, Digital Ad Efforts For My Code
People on the Move, Fern Siegel - Monday, February 26, 2024
Lizet Ocampo wukk support campaigns looking to connect diverse audiences through digit ...
- Nutella 'Spreads The Love' To Gen Z, Millennial Parents
MAD, Fern Siegel - Friday, February 23, 2024
The campaign is the Italian brand's first exclusively North American effort ...
- Captain Morgan Shakes Up Cocktails, Claims 'Sliced Is Better'
MAD, Fern Siegel - Friday, February 23, 2024
The new canned cocktails spot invites consumers into a world of adventu ...
- Campbell Named Sales Director, Spotlight Outdoor Ads
People on the Move, Fern Siegel - Friday, February 23, 2024
Jay Campbell will work with ad agencies nationwide, with a special foc ...
- Chloe Fineman Keeps It 'Tasty" For Nutrl Seltzers
MAD, Fern Siegel - Thursday, February 22, 2024
Developed by The Martin Agency, the new work features five spots th ...
- Maidenform M Campaign Celebrates Female Confidence
MAD, Fern Siegel - Thursday, February 22, 2024
The new shapewear collection, which includes 19 styles, targets a younger de ...
- CTP Opens North Carolina Outpost Focused On Key Industries
MAD, Fern Siegel - Thursday, February 22, 2024
The outpost will handle industries where CTP has developed ad/branding expertise, includi ...
- Hy-Vee Names Ogilvy As Strategic-Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 21, 2024
Hy-Vee operates retail pharmacies in more than 275 locations across eight Midweste ...
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
MAD, Fern Siegel - Wednesday, February 21, 2024
The principals say the alliance offers a boutique agency experience with mo ...
- Pendleton Whisky Celebrates The Western Spirit
MAD, Fern Siegel - Wednesday, February 21, 2024
The creative from Vitro showcases the Western way of life and t ...
- Burrell Wins Anta Sports, Promotes Kyrie Irving Line
Accounts on the Move, Fern Siegel - Tuesday, February 20, 2024
The agency will handle the new show/apparel rollout. ...
- Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
MAD, Fern Siegel - Tuesday, February 20, 2024
"SNL" hosts Colin Jost and Michael Che are partnering with the bra ...
- Cover FX Takes Bite Out Of Hickeys
Out to Launch, Fern Siegel - Tuesday, February 20, 2024
Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on Tik ...
- Abercrombie & Fitch Names Amplify Events Partner
Accounts on the Move, Fern Siegel - Monday, February 19, 2024
Amplify will produce immersive events for the apparel retailer throughout 2024. ...
- TMW Unlimited Drives Suzuki As Integrated Creative AOR
MAD, Fern Siegel - Monday, February 19, 2024
Work will begin immediately to launch the new Suzuki Swift, building ...
- Soccer Star Promotes Tumi's 'Beautiful' Backpack
MAD, Fern Siegel - Monday, February 19, 2024
The "Essentially Beautiful" campaign spotlights its latest aluminum collection product. ...
- Toledo Museum of Art Revamps Logo To Reflect Brand's Mission
Out to Launch, Fern Siegel - Monday, February 19, 2024
The new dynamic design symbolizes the transformative nature of change. ...
- Best Western Invites Viewers On A 'Trip'
MAD, Fern Siegel - Friday, February 16, 2024
Created by digital agency PMG, the spots form an emotional connection f ...
- M&C Saatchi Taps Jo Bacon As CEO Of Revamped Agency
MAD, Fern Siegel - Friday, February 16, 2024
The appointment follows M&C's reorganization of its U.K. operations into a sing ...
- Kepler Refreshes Brand Identity, Embraces 'Future,' Innovation
MAD, Fern Siegel - Friday, February 16, 2024
The revitalized visual identity mirrors Kepler's progressive mindset and legacy of embraci ...
- St. Luke's Wins Checkatrade, Named Lead Creative
Accounts on the Move, Fern Siegel - Thursday, February 15, 2024
Checkatrade is a major U.K. trade directory, connecting consumers with quality tradespeop ...
- Meet The People Adds Swell Media For Media Buying-Planning
MAD, Fern Siegel - Thursday, February 15, 2024
MTP's client work includes IBM, Google, Toyota, Pepsico and Harley-Davidson. ...
- Zippo Lights A 'Flame' For A Gift That's Always Hot
MAD, Fern Siegel - Thursday, February 15, 2024
Zippo's "Our Flame Lasts a Lifetime" campaign is edgy, without saying ...
- The Shotline Campaign Gives Voice To Victims, Confronts Lawmakers On Gun Violence
MAD, Fern Siegel - Wednesday, February 14, 2024
Each message, in the victim's voice, will be sent as a ca ...
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
MAD, Fern Siegel - Wednesday, February 14, 2024
The reality TV parody features a group of young adults on ...
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Out to Launch, Fern Siegel - Wednesday, February 14, 2024
Pasta Alla Tequila is a new take on a classic dish. A ...
- Publicis' CJ Selects Pierini As CEO
People on the Move, Fern Siegel - Wednesday, February 14, 2024
CJ, formerly Commission Junction, specializes in affiliate marketing technology. ...
- Fintech Chime Names Croud Brand Media Planning Agency
Accounts on the Move, Fern Siegel - Tuesday, February 13, 2024
Croud has been charged with increasing brand visibility in the U.S. ...
- Arnold Adds 2 Senior Execs To Account, Strategy Units
MAD, Fern Siegel - Tuesday, February 13, 2024
Both hires follow AOR wins for Walmart-owned Sam's Club, PNC Bank a ...
