- Why Columbus, Ohio Should Be On Your Travel Radar
Out to Launch, Fern Siegel - Tuesday, June 25, 2024
Luquire created the "Yes, Columbus" campaign to highlight the city's go-to opti ...
- OuterBox Acquires TopSpot, Expands Digital Marketing Options
MAD, Fern Siegel - Monday, June 24, 2024
The deal makes OuterBox one of the largest independent performance-marketing agencies ...
- Olaye To Head Client Strategy For Hero Digital
MAD, Fern Siegel - Monday, June 24, 2024
Previously, Olaye served as senior vice president-managing director, strategy at R/GA. ...
- Cutwater Named San Francisco Coffee Company Creative-Media AOR
Accounts on the Move, Fern Siegel - Friday, June 21, 2024
The first work by the agency is expected later this year. ...
- Adam&EveDDB Gives Summer A Lipton Twist
MAD, Fern Siegel - Friday, June 21, 2024
The agency targets pan-Europe. It expects to reach more than 200 milli ...
- Preacher Showcases Female Power In Disney Bundle Spot
MAD, Fern Siegel - Friday, June 21, 2024
The spots feature Caitlin Clark, Taylor Swift, Coco Gauff and Emma St ...
- Large-Scale OOH Ads Promote Madrid Tourism In Shanghai
Out to Launch, Fern Siegel - Friday, June 21, 2024
The creative is by Irismedia, a top Spanish ad agency. ...
- Waste Creative Spotlights Update To Clash Royal Game
Out to Launch, Fern Siegel - Monday, June 24, 2024
The Goblin Queen's Journey lets players access a new game mode, alongsi ...
- Arnold Campaign Shows 'Hidden' Cost Of Eating Disorders
MAD, Fern Siegel - Thursday, June 20, 2024
An estimated 9% of the U.S. population, or 29 million Americans, wi ...
- Copa America, Michelob Ultra Offer 'Enjoyment' To Soccer Fans
MAD, Fern Siegel - Thursday, June 20, 2024
"Summer of Team USA" will be the biggest summer program in t ...
- 72andSunny Debuts The Strategy Studio, Adds Firepower For Global Clients
MAD, Fern Siegel - Thursday, June 20, 2024
The new operation encompasses all the agency's global locations: Sydney, New Yor ...
- Rethink Wins Grand Prix, Independent Network Of Year At Cannes
MAD, Fern Siegel - Friday, June 21, 2024
The agency also won the 2024 Cannes Lions Independent Agency of t ...
- Special: Molly Baz Is First Pregnant Woman On Cereal Box
Out to Launch, Fern Siegel - Thursday, June 20, 2024
Kellogg's Special K's ad shot the chef when she was 39 wee ...
- Kelsea Ballerini Hits 'Oohh!' Note For Original Donut Shop Coffee
MAD, Fern Siegel - Wednesday, June 19, 2024
The country-pop singer stars in the "Brew Some Ooh!" digital and soci ...
- Community Casts Chelsea Blackwell In Perfect Bar Spot
Out to Launch, Fern Siegel - Wednesday, June 19, 2024
A new ad guides shoppers to where the fresh products live ...
- Lai Moves To BMB As Creative Director
People on the Move, Fern Siegel - Wednesday, June 19, 2024
BMB services a diverse range of U.K. and global accounts. ...
- Fanning, Coppola Serve Up Roku Gin's 'Seasons'
MAD, Fern Siegel - Tuesday, June 18, 2024
Distilled in Japan, Roku's flavor is achieved by balancing Japanese and g ...
- Maruri Heads Creative For Iris Worldwide
MAD, Fern Siegel - Tuesday, June 18, 2024
The U.S. will be a priority market among Iris' network of ...
- 'Pivot' Hosts Highlight Virgin Atlantic's Premium Service
MAD, Fern Siegel - Tuesday, June 18, 2024
Kara Swisher and Scott Galloway audio ads talk airline comfort. ...
- Zola Says 'Fck It' To Outdated Wedding Pressures
MAD, Fern Siegel - Monday, June 17, 2024
The wedding-planning platform helps couples silence a toxic wedding culture and foc ...
- Digital Agency Bukwild Revamps As Goodness
MAD, Fern Siegel - Monday, June 17, 2024
The move is intended to help brands navigate a complex DTC landsc ...
- Former McCann Execs Launch LBRB Collective
MAD, Fern Siegel - Monday, June 17, 2024
LBRB focuses on helping agencies transform, pitch, win and grow business. ...
- Hanes Selects Special U.S. As AOR
Accounts on the Move, Fern Siegel - Friday, June 14, 2024
New campaigns will launch later in the year and roll into 2 ...
- Bare To The 'Bone': Espolon Tequila Debuts First Global Campaign
MAD, Fern Siegel - Friday, June 14, 2024
The work rolls out in the U.S., Canada, Australia, Italy and oth ...
- 'American Pie' Turns 25, Edwards Desserts Revamps Classic Scene
MAD, Fern Siegel - Friday, June 14, 2024
The new spot recruited Jason Biggs, who starred in "American Pie." ...
- Acadia Selects Friedman For New Agency Post: Creative Director
People on the Move, Fern Siegel - Friday, June 14, 2024
He will develop creative work for performance and retail media, influencer a ...
- 22nd State Bank, Always.Bank Name Lewis As AOR
Accounts on the Move, Fern Siegel - Wednesday, June 12, 2024
Always.bank is a new online bank that offers clients a national footpr ...
- Above+Beyond Taps W+K's Bruce As ECD
MAD, Fern Siegel - Thursday, June 13, 2024
Previously, Bruce was creative director for Wieden+Kennedy, leading initiatives for Nike. ...
- MGM Resorts Picks Viral Nation As Integrated-Marketing AOR
MAD, Fern Siegel - Thursday, June 13, 2024
The agency will support MGM Resorts with influencer implementation across its enti ...
- 'WSJ' Campaign Targets Younger Demos, Highlights Business Journalism
MAD, Fern Siegel - Wednesday, June 12, 2024
This is the newspaper's first major brand campaign in years. The ta ...