- 5 Agencies Consolidate To Create Amp
MAD, Fern Siegel - Friday, March 8, 2024
AMP Agency, Upshot, Hatch, Genome and SmallTalk consolidated into a new integrat ...
- Le Chocolat Des Francais Pays Tribute To 4 Exceptional Women
MAD, Fern Siegel - Friday, March 8, 2024
To mark International Women's Day on March 8, four chocolate blocks highlig ...
- Dove Combats Beauty Anxiety Among Young Girls
Out to Launch, Fern Siegel - Friday, March 8, 2024
A study found nearly one in four girls feels judged on h ...
- Anomaly Selects Jahan As Head Of Transformation, North America
People on the Move, Fern Siegel - Friday, March 8, 2024
Jahan will develop innovative solutions in digital experiences, content and organizational strat ...
- Monkey Shoulder Names Special London Global Creative Agency
Accounts on the Move, Fern Siegel - Thursday, March 7, 2024
Special's remit will include global strategy and creative development to grow t ...
- Real Korean: BB.Q Chicken Debuts First U.S. Marketing Campaign
MAD, Fern Siegel - Thursday, March 7, 2024
To acquaint Americans with the brand, the company took to YouTube a ...
- Pepsi Marks 'Thirsty' Brand Platform With DOOH Installations
Out to Launch, Fern Siegel - Thursday, March 7, 2024
The digital work, appearing worldwide, mark the brand's new visual identity. ...
- San Diego Zoo Helps Public See 'Conservation' Matters
MAD, Fern Siegel - Wednesday, March 6, 2024
At the Safari Park, visitors watch various wildlife species roam across hundre ...
- Flora Butter Encourages Global Consumers To 'Skip The Cow'
MAD, Fern Siegel - Wednesday, March 6, 2024
Creative agency Pablo kicked off the new work across 12 global market ...
- Robbins To Lead Clients Services For Ingredient
People on the Move, Fern Siegel - Wednesday, March 6, 2024
A longtime ad vet, Shane Robbins was previously was at Nerdery, ...
- Raymond James Plans For 'Life' In 3 New Spots
MAD, Fern Siegel - Tuesday, March 5, 2024
The "Life Well Planned" platform focuses on the more meaningful things peop ...
- MoPOP Names Iris As Activation-Engagement Agency To Elevate Brand
MAD, Fern Siegel - Tuesday, March 5, 2024
MoPOP highlights contemporary popular culture. Iris wants to ensure the museum maintai ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Idris, Sabrina Elba Showcase Calvin Klein's 'Eternity'
MAD, Fern Siegel - Monday, March 4, 2024
Shot by Mert Alas, the idea is to pair a real coup ...
- Jack Morton Conveys Brand Experiences Via Xara, New AI Tool
MAD, Fern Siegel - Monday, March 4, 2024
Xara is an AI-generated virtual intern that will explore and share insigh ...
- Coach Promotes Spring Collection, 'Courage' To Younger Generations
MAD, Fern Siegel - Thursday, February 29, 2024
The spot, by Marcel, is strictly visual, traversing both virtual and physic ...
- Tony Hale Promotes Newest Verizon Offers
MAD, Fern Siegel - Friday, March 1, 2024
Ogilvy's creative posits a family that needs better mobile and home intern ...
- ESPN Preps For March Madness With 'Anyone Can Bracket'
MAD, Fern Siegel - Friday, March 1, 2024
The network's Tournament Challenge is back. Last year, it hit a reco ...
- NeoPangea Names Creative, Digital Ad Execs
People on the Move, Fern Siegel - Friday, March 1, 2024
The agency appointed Laura Rush as director of digital creative. ...
- Cacique Foods Selects Periscope As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will handle brand strategy and is expected to launch ...
- Planet Propaganda Wins Horizon Fitness Treadmill Campaign
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will be responsible for developing a growth-oriented creative strategy, wi ...
- ESPN Turns 'On' Women's Pro Soccer
MAD, Fern Siegel - Thursday, February 29, 2024
The network's "It's So On" brand campaign is promoting the upcoming Nation ...
- Above+Beyond To Handle Itsu's Creative, Shape Brand Platform
Accounts on the Move, Fern Siegel - Wednesday, February 28, 2024
The chain of East Asian-inspired fast-food restaurants and grocery is kick-starting i ...
- StrawberryFrog Names Sonderup Executive Creative Director
MAD, Fern Siegel - Wednesday, February 28, 2024
The 22-year ad vet claims his share of industry awards. The agency ...
- Public Debuts Alpha Campaign To Highlight AI Investment Tool
MAD, Fern Siegel - Wednesday, February 28, 2024
Alpha lets investors ask questions about stocks, analyze assets and get real-ti ...
- Blueland Launches 'Pods Are Plastic' Campaign, Warns About Danger To Water Supply
Out to Launch, Fern Siegel - Wednesday, February 28, 2024
Wild postings in 20 locations across downtown Manhattan and Brooklyn highlight t ...
- Adam&EveDDB Wins Volkswagen Commercial Vehicles UK Account
Accounts on the Move, Fern Siegel - Tuesday, February 27, 2024
The agency had previously handled the account in 2019. ...
- Indiana Farm Bureau Insurance Is 'Good' With Crazy Situations
MAD, Fern Siegel - Tuesday, February 27, 2024
Debuting regionally during the Super Bowl, the campaign highlights the personal ca ...
- Vincent Promoted To President, Cornett
People on the Move, Fern Siegel - Tuesday, February 27, 2024
Her expertise includes experiential, cause marketing and sponsorship activations. ...
- Converse Targets The 'Next' Generation Of Skaters
MAD, Fern Siegel - Monday, February 26, 2024
"Skateboarding is more than an activity; it's a mindset that defies t ...
