• by Fern Siegel , February 11, 2025

Deputy, a global workplace tech platform, has appointed the 72andSunny Australia to develop the company’s first ATL advertising campaign.

Founded in Australia in 2008, Deputy has achieved significant global growth, achieving $1 billion valuation and unicorn status in 2024.

The agency's first work will launch in April. Previously, the company handled all advertising in-house.

The win relies on 72andSunny’s tech experience with Google, Afterpay, realestate.com.au and Culture Amp.

Ross Berthinussen, president ANZ, 72andSunny, said: “We're enjoying putting Optimism into action to unlock possibilities with this ambitious team. Shift workers are a huge part of the workforce and are underserved by innovation. Deputy makes a significant difference to the experience of both the businesses who use it and the shift workers they employ.”

The news followed the recent announcement of 72andSunny as creative partner for the AFL.

The agency has offices in Los Angeles, New York, Amsterdam, Australia and New Zealand.