C-Job Naval Architects Names BBN Marketing AOR


B2B agency BBN International has been named marketing agency of record for C-Job Naval Architects, a ship design and engineering company that operates worldwide. It wants to expand its presence in North America and Europe.

The win followed a competitive pitch.

BBN will develop a new creative platform and positioning for C-Job as it strengthens its position in the U.S. As part of its remit, Referro, its Dutch partner agency, has launched a new site for C-Job.

In addition, Business Brainz will supply research, along with digital support from Stoica, digital relationship management by Centric, and assistance from Contentplus, BBN's Hungarian partner.

First work is expected this year, followed by paid media, sponsorships and events.

Each agency remains independent, but can pitch for and work collaboratively with other BNN partners on larger domestic, regional and global B2B briefs.

Gerard van den Bogaart, managing director, Referro, said C-Job Architects has a “forward-thinking culture and a bold ambition of making the shipping industry sustainable within one generation.”

 

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