As Americans become more health conscious, their consumption of plant-based alternatives has increased, as have dairy-free foods. That's especially true among millennials and GenZ demos, according to Atomik Research.

And Kite Hill couldn't be happier.

The brand kicked off its #DairyFreeFeb to highlight the benefits of diary-free products — both nutritional and environmental.

The social campaign, created by Ruder Finn, runs on Kite Hill channels throughout the month. Spots are here and here.

"Our mission at Kite Hill is to both debunk and defy all dairy-free expectations by creating great-tasting foods that help people feel their best,” says Connie Sintuvat, vice president of marketing at Kite Hill. “Across our #DairyFreeFeb campaign, we’re asking one simple thing of consumers: try us. Slip protein-packed, zero-sugar Kite Hill Greek yogurt into your smoothie, or add Kite Hill cream cheese to your favorite dessert recipe, and you’ll be pleasantly surprised with our delicious taste and texture.” 

Kite Hill is also celebrating Dairy-Free February with the launch of its influencer-led campaign, “Try Day, Fridays.” Each Friday throughout the month, a cooking-focused creator will share a dairy-free recipe. The company also partnered with holistic private chef and nutrition expert Jane Olivia to share tips on elevating home-cooked snacks and meals with delicious dairy-free ingredients.

Kite Hill's line includes yogurt, cream cheese, sour cream and filled pastas. Whole Foods Market, Wegmans, Kroger, Sprouts, Publix and Meijer carry the products.