- Iris Worldwide Selects Pearce, Green To Drive UK, European Growth
MAD, Fern Siegel - Tuesday, July 9, 2024
CEO Claire Humphris cited Pearce's "tenacity" and Green's "challenger mentality" as asse ...
- HUb Launches 'Without Gigamon' To Highlight Cybersecurity Threats
Out to Launch, Fern Siegel - Tuesday, July 9, 2024
The integrated campaign, both digital and out-of-home, runs in the U.S. a ...
- Parallel Path Selects Shust As AI Director
People on the Move, Fern Siegel - Tuesday, July 9, 2024
Shust will help healthcare clients at the Boulder, Colo. agency navigate ...
- Hamptons Names Atomic London Lead Creative Agency
Accounts on the Move, Fern Siegel - Monday, July 8, 2024
The agency will develop the home-experts brand platform. ...
- Terri & Sandy Celebrates Pilgrim's New 'Nugget' Flavors
MAD, Fern Siegel - Monday, July 8, 2024
The marketing push also highlights Pilgrim's bold new packaging. ...
- 'Clothes They Wore" Addresses Children's Drowning, Prevention
Out to Launch, Fern Siegel - Monday, July 8, 2024
The biggest danger times occur when parents are making dinner or ...
- Holy Moly Dips Carries Cheeky OOH Message Across London
MAD, Fern Siegel - Friday, July 5, 2024
The copy has expletives covered by the Holy Moly logo, playing ...
- Keanu Reeves, Palo Alto Networks Confront 'AI' Challenges
MAD, Fern Siegel - Friday, July 5, 2024
The 'John Wick' star highlights the importance of cybersecurity. ...
- Jensen Rejoins Momentum Worldwide To Lead Partnership Strategy
People on the Move, Fern Siegel - Friday, July 5, 2024
Previously, Jensen was head of brand and experience at Eterneva. ...
- JvM China Drives Smart Car Creative
Accounts on the Move, Fern Siegel - Wednesday, July 3, 2024
The cars are made in China, but marketed globally. ...
- Iggy Pop Gets 'Squared,' Sings Praises Of Buddy's Pizza
MAD, Fern Siegel - Wednesday, July 3, 2024
The rocker is the voice of the brand's spots, which celebrate Detr ...
- Tux Highlights Eucerin's Skin-Care Line With 'Sensorial Science'
MAD, Fern Siegel - Wednesday, July 3, 2024
The brand launched a new product line to stand out in ...
- Visit Annapolis Promotes Brand Takeover At BWI Airport
MAD, Fern Siegel - Tuesday, July 2, 2024
The campaign runs for 16 months at the busiest airport in t ...
- Ikea Campaign Maximizes The 'Sun' For Stockholm
Out to Launch, Fern Siegel - Tuesday, July 2, 2024
The goal is to maximize sunny weather via a GPS-controlled billboard. ...
- Buntin Taps McMahon, Greene As Creative Duo
People on the Move, Fern Siegel - Tuesday, July 2, 2024
The duo will partner on the Servpro and CFP Board accounts. ...
- Bakery Wins Creative AOR For LaLa U.S., Promised Land Dairy
Accounts on the Move, Fern Siegel - Monday, July 1, 2024
Bakery is charged with enlarging the brands' visibility in North America. ...
- Piano Man: Neil Patrick Harris Promotes Golden Nugget Online Gaming
MAD, Fern Siegel - Monday, July 1, 2024
The company said the campaign wants to "infuse an optimistic tone wi ...
- BBH Singapore Presents Galaxy Phones As Travel Essentials
Out to Launch, Fern Siegel - Monday, July 1, 2024
Samsung Mobile targets Gen Z travelers about to explore the world. ...
- NHL's Anaheim Ducks Hire Battery To Refresh Brand
MAD, Fern Siegel - Friday, June 28, 2024
A full cross-platform campaign to galvanize fans rolls out later this y ...
- Tripadvisor Takes Next-Gen Users On A Journey
MAD, Fern Siegel - Friday, June 28, 2024
The brand tapped SuperBloom to create "We've Been There." ...
- Prevette Named VP, Business Development For New Engen
People on the Move, Fern Siegel - Friday, June 28, 2024
Prevette brings over a decade of experience in strategic partnerships. ...
- Alma Smokes Out Truth: Vaping Is Dangerous For Teens
MAD, Fern Siegel - Thursday, June 27, 2024
The campaign shows the real-life consequences of vaping: addiction, mood swings a ...
- House 337 Uses Soccer Scarves, Euro 2024 To Highlight Domestic Abuse
MAD, Fern Siegel - Thursday, June 27, 2024
Research showed domestic violence increased by 38% when England lost a mat ...
- Silver Named Managing Director, Iris Worldwide, Boston
People on the Move, Fern Siegel - Thursday, June 27, 2024
He will also head the CRM, Data & Technology practice across Ir ...
- Oreo Discovers Goodness, Named DTC Agency Partner
MAD, Fern Siegel - Wednesday, June 26, 2024
The agency will lead Oreo.com's growth as an ecommerce platform. ...
- Bennett Heads Sales For Collage Group
People on the Move, Fern Siegel - Wednesday, June 26, 2024
Bennett was previously CRO at NewtonX, a B2B market-research provider. ...
- Group Fit Names Chimp&z Inc Canada Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, June 25, 2024
Group Fit connects fitness enthusiasts with trainers for personalized workouts. ...
- Joan Adds 2 ECDs To Head EBay, HexClad Accounts
MAD, Fern Siegel - Tuesday, June 25, 2024
"Joan is one of the few creative agencies left that doesn't ho ...
- 'Despicable Me 4,' King's Hawaiian Team For Co-Promotion Efforts
MAD, Fern Siegel - Tuesday, June 25, 2024
In the ad, the Minions enjoy a barbecue - with explosive resu ...
- Wolfgang Crafts First Global Campaign For Teremana Tequila
MAD, Fern Siegel - Tuesday, June 25, 2024
Dwayne "The Rock" Johnson ("Jumanji," "Black Adam") co-founded Teremana Tequila, injecting positi ...