- Fox To Lead Ad Results Media Expansion As CEO
MAD, Fern Siegel - Tuesday, March 26, 2024
Fox oversees the agency's management, strategy and operations. His remit is ...
- Social Element Names 2 Global CEOs
People on the Move, Fern Siegel - Tuesday, March 26, 2024
Linn Frost and Ashley Cooksley have been promoted. ...
- Element[AL] Wines Debuts Aluminum Bottle, Sustainability Campaign
MAD, Fern Siegel - Monday, March 25, 2024
The focus is sustainability, reducing the wine industry's carbon footprint, while produci ...
- Capital One Shoots Latest March Madness Spots
MAD, Fern Siegel - Monday, March 25, 2024
The NCAA Men's and Women's tournaments span more than three weeks. ...
- Amelie Company Names Greene Social Director, Channel Marketing-Media
People on the Move, Fern Siegel - Monday, March 25, 2024
Greene will head "The Amelie Council," a team charged with driving agen ...
- Kallo Adds Isobel As Creative Partner
Accounts on the Move, Fern Siegel - Friday, March 22, 2024
The agency will handle creative and strategy for the British food br ...
- Crown Royal Blackberry Flavored Whisky Targets Millennials, Promotion Via Social Media
MAD, Fern Siegel - Friday, March 22, 2024
Flavored whiskey comprises more than one-fifth of the whiskey drinkers in t ...
- Fashion-Forward: Vestiaire Collective Expands Into U.S. With 'Parlez-Vous' Push
MAD, Fern Siegel - Friday, March 22, 2024
The new campaign touts the company's French roots, but showcases the universali ...
- Jagermeister Teams With Glow To Extend Brand Initiatives
Accounts on the Move, Fern Siegel - Thursday, March 21, 2024
The partnership intends to strengthen the global social-media presence of the liqu ...
- UPrinting Reassures Clients That 'Size Matters'
MAD, Fern Siegel - Thursday, March 21, 2024
Grist has launched the first campaign for new client UPrinting - wi ...
- Former Wieden+Kennedy Execs Debut 'Creative Factory' Someplace
MAD, Fern Siegel - Thursday, March 21, 2024
Based in Los Angeles, Someplace recently launched work for Moncler x R ...
- Tsang Promoted To Chief Strategy Officer, Ready Set Rocket
People on the Move, Fern Siegel - Thursday, March 21, 2024
Tsang joined RSR in 2012 as an intern and has held sever ...
- Warhol Museum's 30th Anniversary Celebrates The Brand 'Experience'
MAD, Fern Siegel - Wednesday, March 20, 2024
The cross-platform "It's Not Just Art, It's an Experience" showcases the museum ...
- Kinder Bueno Delivers 'Wow' Moment For Candy Lovers
MAD, Fern Siegel - Wednesday, March 20, 2024
The brand targets older Gen Z and millennials who want to ma ...
- AbelsonTaylor Group Hires Degenhart As VP-Account Director
People on the Move, Fern Siegel - Wednesday, March 20, 2024
Lane Degenhart is responsible for acting as the agency lead on multip ...
- Wertime Promoted To Global CEO, Ogilvy One
MAD, Fern Siegel - Tuesday, March 19, 2024
The agency's focus is a next-gen approach to relationship design, led ...
- Tonies Taps Anomaly As AOR, Targets U.S., U.K. Growth
MAD, Fern Siegel - Tuesday, March 19, 2024
An interactive audio platform, Tonie says 72 million Tonieboxes have been s ...
- New Creative Positions Canva As B2B Product, Focuses On AI Options
MAD, Fern Siegel - Monday, March 18, 2024
The highlight of the campaign is the basketball-inspired "March Madness" spot, showi ...
- Ken's, Green Giant Utilize Corn Kid To Promote Both Brands
MAD, Fern Siegel - Monday, March 18, 2024
The crossover brand effort is a natural sequel - and connection. Bo ...
- Icelandair Flies Second Leg Of 'Bouncer' Campaign
Out to Launch, Fern Siegel - Monday, March 18, 2024
Stopover passengers can book a stay in Iceland at no additional cos ...
- BT Has Business' 'Back' In First Work By Adam&EveDDB
MAD, Fern Siegel - Friday, March 15, 2024
BT's expertise is positioned as a trusted partner underpinning the digital econ ...
- Brightspeed Rolls Out First National Campaign, Targets Rural-Suburban Communities
MAD, Fern Siegel - Friday, March 15, 2024
The 10-spot campaign welcomes viewers "to the bright side." A new bra ...
- Woods Launches Unrestricted Free Agency, Focuses On Long-Term Brand Strategy
MAD, Fern Siegel - Friday, March 15, 2024
The new agency's first campaign will break in early March for ...
- Hyundai Tackles Climate Change In Car Ads
Out to Launch, Fern Siegel - Friday, March 15, 2024
Even safety features can't protect us from the catastrophic impact of t ...
- Publicis Collective Appoints Grant Chief Client Officer
MAD, Fern Siegel - Thursday, March 14, 2024
Meghan Grant returns to Publicis after a tenure at Havas. ...
- Decathlon Is Ready To 'Play,' Relaunches Global Sports Brand
MAD, Fern Siegel - Thursday, March 14, 2024
The campaign runs across 70 markets globally, including the U.S., U.K, Franc ...
- Jesse Plemons Knows Shiner Bock Is 'A Texas Thing'
MAD, Fern Siegel - Wednesday, March 13, 2024
Bakery ads hope to enhance the brand's visibility to new Texans, noti ...
- Imagine This Debuts With Creative Twist On Campaigns
MAD, Fern Siegel - Wednesday, March 13, 2024
The new company is based in the U.S. and the U.K. ...
- 'Scary Not Scary' Confronts Teen Suicide
MAD, Fern Siegel - Wednesday, March 13, 2024
The campaign employs a young female narrator who addresses viewers casually, v ...
- Webster To Head Ogilvy's Global Tech Practice
People on the Move, Fern Siegel - Wednesday, March 13, 2024
David Webster was tapped to bolster the agency's value across the C-su ...
