Whole Earth Foods appointed St Luke’s as its lead creative agency. The assignment was won without a pitch. 

The agency's' remit includes brand strategy development and creating ATL and digital communications for the Whole Earth range.

Whole Earth is part of KP Snacks. St Luke’s joined the brands roster of agencies in 2019. It has since been awarded Butterkist and Space Raiders.

While Whole Earth claims the No. 1 spot in the U.K's  peanut-butter category, the subsequent campaigns will be international in scope.

Ed Palmer, managing director, St Luke’s, said: “Whole Earth is the full package — a brand with a rich heritage, great health credentials and a moreish taste.”

The agency's client roster includes Heineken's ciders Bulmers and Old Mout, Chase Gin and Vodka and Heathrow Airport.