The assignment was made without a competitive review.
The agency began strategic work in January. Creative output is expected later this year. At present, B-R is developing lead flow and ways to qualify audiences to aid the company's growth.
Specializing in industrial sanitation services, Fayette Industrial works with food manufacturers across the U.S. to achieve FDA and USDA regulatory compliance.
The ad agency is located in Kansas City, Missouri. Kelli Anstine, president of Bernstein-Rein, said: “Partnering with a growing company, especially one focused on delivering quality services for their customers in the food safety environment, fits B-R’s legacy of building brands.”
B-R's other clients include ArchWell Health, American National Insurance and Gulf Oil.
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