• by Fern Siegel , March 11, 2025

Celebrities love extending their brand to liquor products. Now, Grammy-winning Megan Thee Stallion is introducing her tequila — Chicas Divertidas — which includes two premium offerings: Blanco and Reposado.

Its debut is timed to the rapper's 30th birthday. The tequila is crafted from single-source, 100% Blue Weber agave, harvested in the highlands of Jalisco, Mexico.

The refined tequila is accompanied by a spot, produced in-house, that lives across owned social channels (Instagram, Facebook, YouTube and X) and as a paid social ad.

“I knew I wanted to create a tequila that was designed to be shared and savored with my Hotties,” Stallion said. “Smooth, sultry, and premium. I'm so proud to take this next step in my journey as an entrepreneur ...  and hope you are inspired to enter your chicas era.”

The topline audience for the brand is male/female, ages 21-40 who show affinities toward tequila and the singer. The brand is also remarketing and retargeting audiences who interact with Stallion’s pages, bought tickets or signed up for her email lists. Since launch, the majority of purchases have been made by females 25-35.

The spirit is available at select retailers and chicasdivertidastequila.com.

The red sensual bottle design by Stranger & Stranger is inspired by the Angel’s Trumpet, a flower known for its bold colors and striking appearance. The cuts and grooves are a nod to the agave plant, with a dagger-pierced heart crowning the bottle.