• by Fern Siegel , February 18, 2025

In early February, Cage Point and PlusMedia merged  to form independent media agency Mile Marker. 

Since then, it's been on a roll, securing three new AOR wins after a competitive review: Bridges Consumer Healthcare LLC, Carlin Consumer Health and business insurance brand Hiscox USA.

For Bridges and Carlin, Mile Marker is charged with driving both awareness and retail sales for a range of brands within their portfolios. The remit for Hiscox USA is to increase upper-funnel brand awareness and consideration within its key B2B audience segments.

John Speranza, CEO at Bridges Consumer Healthcare, said his company chose Mile Marker “for its proven track record in shaping their clients' multichannel mix to optimize ROAS and deliver on business outcomes with a sophisticated, transparent approach to analytics.” 

Mile Marker says it operates with full integration and technical customization to deliver scalable client growth.

Based in New York, the new media agency manages $500M in comprehensive media. Its client roster includes FreshPet, DoorDash, Webster Bank and Harry's.