B2B marketing agency The Imaginarium named Molly Skinner managing
director. Skinner will expand partnerships head the launch of the agency's new offering, Unbundled ABM Growth System.
Unbundled ABM is a no-fee offer that provides
predictive analytics, account-based programmatic solutions and omnichannel account-based measurements. B2B brands using the service include Interbrand, BlueConic and Wolters Kluwer.
As co-founder of Goodway Group's B2B division, she oversaw cybersecurity, tech and SaaS client. Skinner began her career at Sq1 (now Ansira) and PMG, before moving to Viant's client
services.
Scott Stedman, founder of The Imaginarium, said Skiller was “an exceptional leader and having her at the helm of our Unbundled ABM Growth System will help drive
further growth for our clients.” Stedman previously founded and sold Northside Media Group
The Imaginarium focuses on account based digital marketing.