• by Fern Siegel , January 31, 2025

Seafood restaurant chain Captain D's has selected Doner as its creative AOR.

The win came after a competitive review. The agency's first work is expected to roll out in March.

Doner, part of Stagwell, will handle creative and strategic assignments for the company, including revamping the brand’s creative to target a younger audience. The agency will also handle social, digital, in-store and eCRM for the brand.

Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises 526 restaurants in 22 states. It was founded in 1969.

Bindi Menon, CMO at Captain D’s, said: “We’re excited to tap into Doner’s expertise in our category, as well as their insights in what drives decisions in meal occasions and unlock more brand loyalty and affinity. This collaboration marks an exciting step forward in Captain D’s mission to amplify its brand presence with continuous innovation and creativity.”

David DeMuth, CEO Doner, added: “Our teams align culturally. And we’re excited to use our data-driven approach to creativity to drive traffic to Captain D’s restaurants and bolster brand value.”

Doner's client roster includes Coca-Cola’s fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo), The UPS Store, McDonald’s and Poland Spring.