- Cutwater Adds Su, Juul To Creative Lineup
People on the Move, Fern Siegel - Thursday, October 26, 2023
Cutwater has named Amy Su as creative director and Justin Juul ...
- Charm City Taps Spark As Creative Marketing AOR
Accounts on the Move, Fern Siegel - Wednesday, October 25, 2023
Spark will evolve Visit Baltimore's brand, which launched in 2020. ...
- AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
MAD, Fern Siegel - Wednesday, October 25, 2023
The "Sounds of Silence" ad explains how the helmet's technology is changi ...
- Picklr Celebrates A 'Winner,' Opens Pickleball Locations In 4 States
MAD, Fern Siegel - Wednesday, October 25, 2023
The sport with a funny name is also the fastest-growing one ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- North Carolina Wants New Yorkers To Experience 'Real Fall Colors'
MAD, Fern Siegel - Tuesday, October 24, 2023
The state's tourism group promotes the seasonal vibrancy of the Blue Rid ...
- Gillian Anderson Pitches The Perfect Sleep In 'Dreams' Campaign
MAD, Fern Siegel - Monday, October 23, 2023
The cross-platform effort hopes to grow the mattress brand as a mark ...
- Overlooked Gen X Offers Lucrative Demo For Advertisers, Brands
MAD, Fern Siegel - Monday, October 23, 2023
Gen X, those aged 45-to-60, account for 27% of global spending. ...
- Marcel Names 2 Creative Directors As Co-Presidents
MAD, Fern Siegel - Friday, October 20, 2023
The Publicis Groupe agency appointed agency vets Youri Guerassimov and Gaetan ...
- Consumer Cellular Takes Its 'Shot,' Touts Ease Of Flip Phone
MAD, Fern Siegel - Friday, October 20, 2023
The campaign's focus is capturing ordinary moments, not promoting curated perfection ...
- Coegi Ups Kluba To Lead Operations, Analytics
People on the Move, Fern Siegel - Friday, October 20, 2023
Kluba has been with Coegi since 2019. She was critical in shapi ...
- Diageo's Cocktails Are 'Made' To Enjoy More Holiday Time
MAD, Fern Siegel - Thursday, October 19, 2023
The new line of premium pre-mixed cocktails are targeting a female 2 ...
- Jung von Matt Debuts London Office, First Campaign For Vauxhall/Opel
MAD, Fern Siegel - Thursday, October 19, 2023
The London outpost will be led by Rob Conibear, managing director, wi ...
- Breton Charged With Building Battery Canada
MAD, Fern Siegel - Thursday, October 19, 2023
Pete Breton was named the first president-executive creative director, Battery Canada. ...
- Royal British Legion Reveals 'What They Won't Tell You'
MAD, Fern Siegel - Wednesday, October 18, 2023
The campaign wants to create an emotional bond between the military a ...
- Simpson Heads Livewire As Global CEO
MAD, Fern Siegel - Wednesday, October 18, 2023
The 20-year marketing vet will oversee expansion and team development in t ...
- 'London Creates' Salutes City's Artistry
MAD, Fern Siegel - Tuesday, October 17, 2023
The campaign honors the 20th anniversary of Frieze London, its contemporary a ...
- Johnnie Walker Makes An 'Entrance' As A Party Essential
MAD, Fern Siegel - Tuesday, October 17, 2023
The 19th-century brand maintains its global standing in both sales and crit ...
- Lederer Joins Publicis NY As Head Of Strategy
MAD, Fern Siegel - Tuesday, October 17, 2023
Tony Lederer will lead strategy for Citi's Power of One, which unit ...
- Pilon Promoted To Group Creative Director, Mosaic
MAD, Fern Siegel - Monday, October 16, 2023
Nick Pilon played a major role in developing some of the agency ...
- Burger King Makes A 'Call' To Introduce Ghostly Food
MAD, Fern Siegel - Monday, October 16, 2023
Utilizing a classic horror movie trope - a terrifying phone call ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- Ogilvy Canada Selects Perron As Chief Client Officer
People on the Move, Fern Siegel - Friday, October 13, 2023
Chris Perron will be responsible for client development and account management strat ...
- 'Find Your Way' To Monterey, Connect With Nature, Diverse Attractions
MAD, Fern Siegel - Thursday, October 12, 2023
The small city on California's central coast is a major destination d ...
- Eurostar Goes 'Further,' Launches New Site, App To Showcase Exciting Travel
MAD, Fern Siegel - Thursday, October 12, 2023
Eurostar CEO Gwendoline Cazenave says its ambition is "more Europe for ...
- Smart Money: Greenlight Helps Parents Teach Financial Literacy
MAD, Fern Siegel - Wednesday, October 11, 2023
The app is a tool to save, invest and build credit, helpi ...
- Lewis Takes Reins As The &Partnership CEO, U.S.
MAD, Fern Siegel - Wednesday, October 11, 2023
A 10-year veteran of the agency, Lewis previously served as managing directo ...
- Honey Bunches Of Oats Turns Cereal Into A Life Aid
MAD, Fern Siegel - Tuesday, October 10, 2023
The work suggests the new cereal bunches can get you through tric ...
- Latest Shaq Attack: Directing Spots For Icy Hot Kids
MAD, Fern Siegel - Tuesday, October 10, 2023
The work features basketball star Shaq O'Neal as an injury-prone kid. ...
- Bank On It: AKQA Named Chime's Integrated Marketing Agency
Accounts on the Move, Fern Siegel - Monday, October 9, 2023
Chime sees itself as an innovative company helping those who struggle financia ...