- DDB Fresh Revamps As Indie Agency Imminent
MAD, Fern Siegel - Monday, February 13, 2023
The agency remains focused on fashion and design and the production ...
- We Are Social Expands Presence In China
MAD, Fern Siegel - Monday, February 13, 2023
The agency has opened an office in Shenzhen, China, led by Dicke ...
- Lyonne Riffs On Super Bowl Ads In New Spot
Out to Launch, Fern Siegel - Monday, February 13, 2023
Peacock "Poker Face" star Natasha Lyonne stays in character in Big Ga ...
- Kargo Selects Pelino As Chief Strategy Officer
MAD, Fern Siegel - Friday, February 10, 2023
Pelino been instrumental in advising top brands, retailers and agencies how ...
- T-Mobile Enlists Travolta For 'Neighbor' Spot
Out to Launch, Fern Siegel - Friday, February 10, 2023
T-Mobile is returning for its 10th spot in the Super Bowl. ...
- Study: Podcast Listeners Take Ad Action, Market Spend Rises
MAD, Fern Siegel - Thursday, February 9, 2023
U.S. marketers said they expect the share of podcast advertising bought programmatical ...
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...
- Buchanan's Pineapple Celebrates Tropical Warm With 'It's Pina'
MAD, Fern Siegel - Wednesday, February 8, 2023
Celebrating a tropical state of mind, the integrated campaign for the n ...
- Dr. Ruth Offers 'Shots Of Pleasure' Tips For Valentine's Day
Out to Launch, Fern Siegel - Wednesday, February 8, 2023
Dr. Ruth, now 94, is promoting Whipshots, a vodka-infused treat, as ...
- Vladimir Jones Taps Oak As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 8, 2023
CEO Meredith Vaughan said Oak's impact on its client work "has be ...
- Cheil UK Wins Priority Pass's Global Performance Media Account
Accounts on the Move, Fern Siegel - Tuesday, February 7, 2023
Priority Pass is a network of 1,300 lounges and travel experiences ...
- Melissa McCarthy Goes 'Somewhere' In Booking.com's Super Bowl Spot
MAD, Fern Siegel - Tuesday, February 7, 2023
The musical spot continues the Booking.yeah campaign, which will again give aw ...
- THE FIFTH Taps Brown As Creative Head, Expands LA Office
People on the Move, Fern Siegel - Tuesday, February 7, 2023
Brown has worked at various agencies, including Saatchi & Saatchi, Campfire N ...
- DDB Creates The AI-Powered Uncreative Agency
MAD, Fern Siegel - Monday, February 6, 2023
Some 12,000 users clicked on the new agency link within five day ...
- Tellers Kick Off Bud Light Super Bowl Spot While On 'Hold'
Out to Launch, Fern Siegel - Monday, February 6, 2023
The spot targets fans 21+, suggesting you can choose to make li ...
- PJA Promotes 2 Creative Directors
People on the Move, Fern Siegel - Monday, February 6, 2023
Meg Gallimore is now creative director, art and Ben Resnikoff was upp ...
- Battery Named Creative Partner By Vail Resorts
Accounts on the Move, Fern Siegel - Monday, February 6, 2023
Battery will also handle the launch of an inaugural brand campaign, "Hi ...
- Soap & Glory Wants Customers To 'Get Naked'
MAD, Fern Siegel - Friday, February 3, 2023
The push makes private moments public by highlighting women's body-care routines. ...
- Nielsen Adds Edison's Podcast Metrics To Data Options
MAD, Fern Siegel - Friday, February 3, 2023
The Share of Ear and Edison Podcast Metrics services are based ...
- Litvinov Named President, Left Off Madison
People on the Move, Fern Siegel - Friday, February 3, 2023
Previously, he led media teams at Dentsu International for clients including Hitac ...
- Bastion Selects Chavez To Lead Creative In U.S.
MAD, Fern Siegel - Thursday, February 2, 2023
Bastion USA CEO Dax Cornelius said the hire demonstrates the company h ...
- DoubleVerify Combats Large-Scale Audio Ad Fraud
MAD, Fern Siegel - Thursday, February 2, 2023
The company claims it is the first time fraudsters used SSAI (server-si ...
- 'Really Good' Sends-Up FirstBank
Out to Launch, Fern Siegel - Thursday, February 2, 2023
The spot suggest FirstBank is hopeless at anything but banking. ...
- 50,000feet Debuts Health And Wellness Practice To Augment Existing Expertise
MAD, Fern Siegel - Wednesday, February 1, 2023
The new division is part of the company's mission to partner wi ...
- Bolt Wants To Transform Users Into Lifetime Shoppers
MAD, Fern Siegel - Tuesday, January 31, 2023
The spot shows how Bolt's easy checkout makes shopping a breeze. ...
- New York Road Runners Prep For NYC Marathon With New Logo, Campaign
MAD, Fern Siegel - Tuesday, January 31, 2023
The bolder design has the stripes of the five boroughs that produc ...
- Pearlfisher Ups Eidshaug To Oversee Brand Growth
People on the Move, Fern Siegel - Tuesday, January 31, 2023
She has been with the agency since 2018. ...
- Sarah McLachlan Highlights Busch Light 2023 Super Bowl Spot
MAD, Fern Siegel - Monday, January 30, 2023
The new commercial will showcase her hit song "Angel." ...
- McCann Worldgroup Reorganizes To Promote Collaboration, Global Agility
MAD, Fern Siegel - Monday, January 30, 2023
CEO Darryl Lee said the new assignments will allow the company ...
- Eli Manning Plugs Verizon's Super Bowl Sweepstakes
MAD, Fern Siegel - Monday, January 30, 2023
Verizon is giving away 20 pairs of tickets to the Super Bo ...