- Duracell Pushes Value, Dependability In New Global Work
MAD, Fern Siegel - Thursday, July 20, 2023
The integrated campaign is running across TV, social, OOH and radio ...
- Cox Heads Programmatic Product Management For Integral Ad Science
People on the Move, Fern Siegel - Thursday, July 20, 2023
Cox has nearly two decades of experience in advertising technology and exchange-bas ...
- Filthy Salutes Hospitality Industry's 'Love' For Cocktail Customers
MAD, Fern Siegel - Wednesday, July 19, 2023
"Our goal is to shed a light on those who work ...
- Ogilvy Selects Woodbury To Lead North American Creative For Coca-Cola
MAD, Fern Siegel - Wednesday, July 19, 2023
Woodbury will be responsible for driving creative work that influences the brand ...
- Big Spaceship Selects 3 For Senior Posts
People on the Move, Fern Siegel - Wednesday, July 19, 2023
Elizabeth Behler as head of brand, Kristen Goodhue, VP, program management a ...
- Bit-O-Honey Candy Rebrands To Attract Younger Demos
MAD, Fern Siegel - Tuesday, July 18, 2023
Bit-O-Honey is a nearly 100-year-old candy bar. And it's getting a makeo ...
- OVO Launches New Platform To Champion Sustainability
MAD, Fern Siegel - Tuesday, July 18, 2023
Created by Wolff Olins, the platform helps people across the UK ta ...
- Cowart Heads Growth For Alloy
People on the Move, Fern Siegel - Tuesday, July 18, 2023
Simon Cowart appointment comes as Alloy, which services tech brands, merged wi ...
- Sonesta Hotels Debuts 'Whisper' Campaign To Highlight Hospitality
MAD, Fern Siegel - Monday, July 17, 2023
The work used influencers to underscore its point: The brand is t ...
- Above+Beyond Taps Walker As Chief Strategy Officer, Promotes In-House Execs
MAD, Fern Siegel - Monday, July 17, 2023
CEO Zaid Al-Zaidy said the new leadership team comprised "some of t ...
- Hannah Waddingham, Johnnie Walker Team To Publicize Women's Sports
MAD, Fern Siegel - Monday, July 17, 2023
Women make up more than 40% of athletes, but receive less th ...
- Suman Named Chief Creative Officer For Wunderman Thompson Germany
People on the Move, Fern Siegel - Monday, July 17, 2023
Prior to the appointment, Suman was ECD at MRM Romania for t ...
- Experience Columbus Taps Luquire As Marketing/Advertising AOR
Accounts on the Move, Fern Siegel - Friday, July 14, 2023
Various initiatives will highlight the region for conventions, trade shows, sporting even ...
- Amazon Ads Won't Let Bad Media Placement Upend 'Work'
MAD, Fern Siegel - Friday, July 14, 2023
Amazon Ads offers alternative premium media placements across integrated platforms. It doesn ...
- Richards Upped To Media Director, Media+
People on the Move, Fern Siegel - Friday, July 14, 2023
Hope Richards has been with the Seattle-based agency for 11 years. ...
- Planters Wants Younger Demos To 'Surrender To The Cashew'
MAD, Fern Siegel - Thursday, July 13, 2023
The campaign is comprised of three TV spots centered around characters w ...
- Ogilvy Expands Pernod Alliance, Adds Jameson Creative Duties
MAD, Fern Siegel - Thursday, July 13, 2023
The triple-distilled Jameson has a 67% market share of the Irish whisk ...
- Weed Man Names Planet Propaganda Creative AOR
MAD, Fern Siegel - Thursday, July 13, 2023
Weed Man now has more than 300 franchisees across North America a ...
- VMLY&R Promotes 3 Executives In U.S., Social To Search
MAD, Fern Siegel - Wednesday, July 12, 2023
Liz Cole has been promoted to chief social officer. She will le ...
- 'The Tampon Test' Reiterates Importance Of Body Autonomy
MAD, Fern Siegel - Wednesday, July 12, 2023
Following the overturn of Roe V. Wade, 14 U.S. states have retract ...
- Wolff Olins Beefs Up Creative, Strategy Units
MAD, Fern Siegel - Wednesday, July 12, 2023
Kwesi Blair has been tapped as senior strategy director in New Yor ...
- Candy Digital, Major League Baseball Team To Market Collectibles
MAD, Fern Siegel - Tuesday, July 11, 2023
"Commemorative ticketing is one of the big areas where you'll see ...
- Cosmopolitan Of Las Vegas Promotes 'Curiosities'
Out to Launch, Fern Siegel - Tuesday, July 11, 2023
The creative highlights the fantastical experience of a Cosmopolitan stay, ...
- Pringles Brings Super Bowl-Styled Ads To Europe
MAD, Fern Siegel - Monday, July 10, 2023
The new work maintains the playful air, adapting the original Can Han ...
- Formidable Launches, Focuses On Social-First Brand Campaigns
MAD, Fern Siegel - Monday, July 10, 2023
The London-based agency is touting an ego-free blend of disciplines and minds ...
- 2 Agencies Share Creative Duties For UK National Lottery
MAD, Fern Siegel - Friday, July 7, 2023
Leo Burnett will develop campaigns for The National Lottery brand. VCCP wi ...
- Hey Jane OOH Campaign Promotes Safe Abortions In Illinois
MAD, Fern Siegel - Friday, July 7, 2023
Since Roe v. Wade was overturned, Hey Jane has recorded a 30 ...
- Havas Buys PivotRoot, Expands Presence In India
MAD, Fern Siegel - Thursday, July 6, 2023
PivotRoots has done work for various brands, including Disney and Hindustan Unileve ...
- Corsair Activates Visibility On Rival Luggage Carousels
Out to Launch, Fern Siegel - Thursday, July 6, 2023
The airline launched an out-of-home campaign to get maximum attention. ...
- Fahey To Oversee Agency Partnerships For Innovid
MAD, Fern Siegel - Wednesday, July 5, 2023
Dave Fahey is charged with improving efficiencies for holding companies - fr ...