- TrueSense Acquires One&All, Enlarges Nonprofit Accounts
MAD, Fern Siegel - Thursday, January 19, 2023
One & All is a revamp of the merger between Russ Re ...
- Wolff Olins Names 2 Executives For Creative, Strategy Posts
People on the Move, Fern Siegel - Thursday, January 19, 2023
Wolff Olins has boosted its team of experience designers. ...
- ELVIS Named Creative Agency For Lyle's Golden Syrup
Accounts on the Move, Fern Siegel - Wednesday, January 18, 2023
The syrup has used the same tin since 1883. It is so ...
- Volkswagen ID. Buzz Promo Lights Up Waterloo Station
MAD, Fern Siegel - Wednesday, January 18, 2023
The OOH work, to combat seasonal affective disorder. carries a simple messa ...
- Nelson Named WPP's Global Client Lead For IBM
People on the Move, Fern Siegel - Wednesday, January 18, 2023
Based at Ogilvy, Nelson is expected to deliver client experience via Eight ...
- Network Selects Harbour As Lead Brand-Creative Partner
Accounts on the Move, Fern Siegel - Tuesday, January 17, 2023
Network, a UK discount scheme for key workers, tapped Harbour as i ...
- Thinx Underwear Pushes New Generation Thinking
MAD, Fern Siegel - Tuesday, January 17, 2023
The OBERLAND agency work introduces the menstrual product with fun and hone ...
- B+A Hires Cranfield As Global Head Of Growth
People on the Move, Fern Siegel - Tuesday, January 17, 2023
Cranfield will work across all client bases and with key marketers, su ...
- JetBlue Vacations Boxes Up Travel
MAD, Fern Siegel - Monday, January 16, 2023
Providing a tangible hook to a vacation package, the campaign revolves arou ...
- Read My Lips: Hourglass' New Lipstick Wants To 'Unlock' Positive Change
MAD, Fern Siegel - Monday, January 16, 2023
Brooke Blashill, CMO of Hourglass Cosmetics, said the ad campaign "centers arou ...
- Publicis Worldwide Names Sah As SVP
People on the Move, Fern Siegel - Monday, January 16, 2023
A longtime ad vet, Sah has held posts at Lowe Lintas, Hav ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- M&C Saatchi London Beefs Up Senior Creative Lineup
People on the Move, Fern Siegel - Friday, January 13, 2023
The hires follow new business wins at the end of 2022. ...
- Marketing All-Star: Tina Mahal
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
Tina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- Backbone Selects Mudry For Ecommerce Director
MAD, Fern Siegel - Thursday, January 12, 2023
His goal is to expedite Backbone's entrance into marketplace marketing across k ...
- AdInMo Expands U.S. Presence, Dabhelia To Lead Global Strategy
MAD, Fern Siegel - Thursday, January 12, 2023
"Gaming is well positioned to help brand advertisers leverage programmatic channels," sa ...
- Lucozade Sport To Consumers: 'It's On.'
MAD, Fern Siegel - Wednesday, January 11, 2023
The beverage's target audience are people who exercise vs. the idea t ...
- Dietz & Watson Bird Dogs The Philadelphia Eagles
MAD, Fern Siegel - Wednesday, January 11, 2023
The hot dog campaign will continue as long as the Eagles st ...
- Yonder Media Adds 2 Planning Execs
People on the Move, Fern Siegel - Wednesday, January 11, 2023
Yonder Media named Adam Boucid AV director, responsible for AV planning a ...
- Virgin Voyages Invites 40- To-60-Year-Olds To Set Sail
MAD, Fern Siegel - Wednesday, January 11, 2023
To add a bit of nostalgia with a tropical kick, the sp ...
- Protein Powder Orgain Pushes Stamina Message
Out to Launch, Fern Siegel - Wednesday, January 11, 2023
Two 30-second TV spots highlight the brand's energy push. ...
- TaxSlayer Kicks Fear Of Filing In New Spots
MAD, Fern Siegel - Monday, January 9, 2023
The Party Land agency created two ads to underscore the joy ...
- TelevisaUnivision Picks Romero As SVP, U.S. Digital Ad Sales
People on the Move, Fern Siegel - Monday, January 9, 2023
Romero will oversee national ad sales revenue across the network's digital, streamin ...
- Brandience Serves Up Biggby Coffee As New AOR
Accounts on the Move, Fern Siegel - Friday, January 6, 2023
The agency's CEO said the win allows it "to leverage our de ...
- Ad Exchange OpenX Names Forrester VP, Marketing
MAD, Fern Siegel - Friday, January 6, 2023
Forrester will set the strategic direction and oversee global executions across a ...
- Creative All-Star: Shana Bellot
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
What’s in a name? For openers, a quirky, offbeat agency name ge ...
- Mirriad Ups Hernandez To Head Of Multicultural Marketplace
People on the Move, Fern Siegel - Monday, January 9, 2023
Mirriad Multicultural Marketplace enables brands and agencies to invest in minority-owned, operate ...
- British Army Highlights Soldiers As Greatest Asset In 'Flood'
MAD, Fern Siegel - Thursday, January 5, 2023
The ad highlights how the Army isn't just utilized in political conflict ...
- Planet Fitness Debuts 'Big Fitness Energy' Push
Out to Launch, Fern Siegel - Thursday, January 5, 2023
The parody spots underscore the help a gym membership can provide. ...
- Wonderful Pistachios Gets 'Crackin' With Humpty Dumpty
MAD, Fern Siegel - Wednesday, January 4, 2023
The latest iteration of the company's long-term campaign kicked off Jan. ...