The assignment follows a competitive review. Previously, adam&eveDDB handled the account for nearly 20 years.
GALE’s initial work for Cotton is expected to debut in spring 2024.
"Our decision came down to GALE‘s strategic insights and approach to build awareness, preference and to strengthen purchase intent for Cotton,” said Kim Kitchings, senior vice president of consumer marketing for Cotton Incorporated.
Cotton Incorporated is the research and promotion company for upland cotton.