Beyond Yoga Taps UM For Media AOR Duties

by Steve McClellan @mp_mcclellan, Yesterday

Women’s activewear retailer Beyond Yoga, a subsidiary of Levi Strauss, has appointed Interpublic media agency UM as its media agency of record, the company has confirmed. It wasn't immediately clear if there was an incumbent.

Annual media expenditures are estimated at $5 million, according to COMvergence.

Levi Strauss bought the company in 2021 for a reported $400 million.

In March the company, founded in 2005, awarded agency Shadow AOR duties for media relations and celebrity and influencer partnerships.

accounts, apparel, media

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