- Prophet Names Feldmeth Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, November 16, 2023
Feldmeth has been a senior partner at San Francisco-based Prophet for s ...
- Perrier-Jouet Champagne Promotes Brand, Sustainability With Floral 'Wonder'
MAD, Fern Siegel - Wednesday, November 15, 2023
New work unites the company's founding passions - nature, art and champag ...
- Leagas Delaney Names Kit Dayaram Creative Director
MAD, Fern Siegel - Wednesday, November 15, 2023
The veteran creative will work across the independent agency's client base. H ...
- Cotton Incorporated Names GALE Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Tuesday, November 14, 2023
Previously, adam&eveDDB handled the account for nearly 20 years. ...
- Cardi B, Patti LaBelle Offer Sweet 'Hug' For The Holidays
MAD, Fern Siegel - Tuesday, November 14, 2023
The social campaign will run across Instagram, X and Facebook in sev ...
- Festival Foods Gives 'Help' A Personal Touch
Out to Launch, Fern Siegel - Tuesday, November 14, 2023
The integrated campaign highlight the retailer's commitment to the public. ...
- 'Black Cake' Markets Partnerships To Promote Hulu Series
MAD, Fern Siegel - Monday, November 13, 2023
Key media partnerships can build awareness among broad audiences, while targeting specif ...
- Kodak Moments Frames Personal Stories, Promotes Old-School Style
MAD, Fern Siegel - Monday, November 13, 2023
The campaign, geared to Gen Z and millennials, encourages them to showca ...
- Hipwell Takes Reins At Adam&EveDDB As CEO
MAD, Fern Siegel - Monday, November 13, 2023
Previously, Hipwell was chief client officer at the London-based agency. ...
- Kerrygold Values Shared Experience Of 'Table' Talk
MAD, Fern Siegel - Friday, November 10, 2023
Kerrygold, the Irish butter and cheese brand, celebrates the importance of quali ...
- Rock Out 'In The Moment' With Jack Daniel's
MAD, Fern Siegel - Friday, November 10, 2023
Jack Daniel's has a long history with musicians and promotes living li ...
- Dunkin' Donuts Is 'Unboxing' Holiday Treats, Seasonal Menus
MAD, Fern Siegel - Thursday, November 9, 2023
The new campaign highlights a tasty reality: A box of donuts ...
- Holmes To Head Publicis Collective In New York
MAD, Fern Siegel - Thursday, November 9, 2023
Prior to her appointment, Holmes was managing partner-global account director at Media ...
- Fear Propels PlayStation 5's 'Feel It Now' Campaign
Out to Launch, Fern Siegel - Thursday, November 9, 2023
The creative work is centered on the intense heartbeat of the play ...
- 'Must Be A Jameson' Targets Adventurous Spirits That Favor Smooth Whiskey
MAD, Fern Siegel - Wednesday, November 8, 2023
Ogilvy debuted its first creative work for the Irish whiskey since winni ...
- 2 New Creatives Added To Wolff Olins' Team
MAD, Fern Siegel - Wednesday, November 8, 2023
Though based in the U.K., both Khatouli and Adams will work wi ...
- Rappo, Marsden To Handle Client Strategy For PMG
People on the Move, Fern Siegel - Wednesday, November 8, 2023
Together, they bring more than 40 years of combined expertise in digit ...
- Latest AT&T 'GIGillionaire" Goes All In With All-Fi
MAD, Fern Siegel - Tuesday, November 7, 2023
BBDO LA created 15+ spots targeting both English and Spanish-language speakers. ...
- Ronzoni Debuts Visual Refresh, Vintage Brand Gets Modern Look
MAD, Fern Siegel - Tuesday, November 7, 2023
The rebrand respects Ronzoni's 108-year heritage while evolving with the times, ...
- Tennis Channel Ups Roberts To VP Marketing, Brand Partnerships
People on the Move, Fern Siegel - Tuesday, November 7, 2023
Roberts is one of the longest tenured executives at the network. ...
- Baileys Taps Waddingham To Conduct Seasonal Spot
MAD, Fern Siegel - Monday, November 6, 2023
The festive ad, promoting one of the world's top spirits, is runni ...
- Yahoo Gets An Edge, Introduces New Video Ad Options
MAD, Fern Siegel - Friday, November 3, 2023
The Edge-2-Edge ad format fills any screen - laptop, desktop or mobil ...
- 'DeepSteaks' Reveals Dangers Of Deepfakes, AI Technology
MAD, Fern Siegel - Friday, November 3, 2023
The new campaign used a focus group of vegans quizzed about the ...
- Xpedition Establishes London Presence With 2 Senior Hires
MAD, Fern Siegel - Thursday, November 2, 2023
This month, Xpedition is debuting advertising and experiential campaigns for YouTube, Fitb ...
- Public Inc Positions Sunnybrook Hospital As 'Special'
Out to Launch, Fern Siegel - Thursday, November 2, 2023
The focus is the state-of-the-art care offered, including scalpel-free brain surgery. ...
- 'Two Minutes' Gallops To The 150th Kentucky Derby
MAD, Fern Siegel - Wednesday, November 1, 2023
The Kentucky Derby hits a milestone next year. But to promote t ...
- Pinterest Reports Q3 Uptick In Global Users, Advertisers Gain Reach
MAD, Fern Siegel - Wednesday, November 1, 2023
The social network reported $763 million in revenue for the quarter. Ge ...
- De Niro, Butterfield Become 'Best Friends' Over Uber Eats
MAD, Fern Siegel - Tuesday, October 31, 2023
The spots show the two actors riding around London and bonding ov ...
- Study: X's Ad Revs Plunge, TikTok Registers Biggest CPM Gains
MAD, Fern Siegel - Tuesday, October 31, 2023
Gupta Media reported that X's ad rates have dropped more than 7 ...
- Ruggable Debuts First OOH Work
Out to Launch, Fern Siegel - Tuesday, October 31, 2023
The work, created by the retailer's in-house creative team, utilizes local Chica ...