- Oddcast Partners With BBDO/Proximity For Gillette/EA Sports Campaign
Online Media Daily, Gavin O'Malley - Friday, November 28, 2008
Oddcast, a New York-based provider of interactive character products, has partnered wi ...
- KickApps Lands $14 Million In New Funding
Online Media Daily, Gavin O'Malley - Wednesday, November 26, 2008
Showing technology's ability to attract venture capital even in a bum econom ...
- AdBrite Launches CPC Auction For Banner Ads
Online Media Daily, Gavin O'Malley - Monday, November 24, 2008
Marking a significant departure from traditional CPM-based advertising, ad exchange AdBrite h ...
- Collective Media Debuts Performance-Based Network
Online Media Daily, Gavin O'Malley - Monday, November 24, 2008
As if direct marketers needed another ad network to choose from, ...
- Video Ads: White Knight For Local Advertisers?
Online Media Daily, Gavin O'Malley - Friday, November 21, 2008
Can the video boom save local online advertisers from the tough econom ...
- Meredith Invests In Real Girls Media Network
Online Media Daily, Gavin O'Malley - Wednesday, November 19, 2008
Positioning itself as the premiere online destination for women ages 25-54, Meredi ...
- Analysts Mixed Over '09 Online Ad Spend Predictions
Online Media Daily, Gavin O'Malley - Wednesday, November 19, 2008
Borrell Associates raised eyebrows recently with its
bleak prediction that onli ...
- Networked Insights' Music Chart Challenges Traditional
Online Media Daily, Gavin O'Malley - Wednesday, November 19, 2008
Last month, Networked Insights released a study challenging the Nielsen Co.'s ratin ...
- AOL Debuts Music Sessions, Eliminates Other Services
Online Media Daily, Gavin O'Malley - Tuesday, November 18, 2008
Coinciding with the release of Beyonce's latest album, AOL Music today ...
- DriverTV Launches Ad Network
Online Media Daily, Gavin O'Malley - Monday, November 17, 2008
With the help of minority-stakeholder NBC, auto-focused Web site and VOD chann ...
- About.com's CEO Tries To Maintain Momentum
Online Media Daily, Gavin O'Malley - Monday, November 17, 2008
In February, when Scott Meyer left as head of The About Grou ...
- Digitalsmiths Gets $12 Million In Financing
Online Media Daily, Gavin O'Malley - Thursday, November 13, 2008
Intent on boosting its presence within the white-label video technology space, Digitalsmit ...
- Study: Publishers Missing Out On Untapped Monetary Value Of Online Content Proliferation
Online Media Daily, Gavin O'Malley - Thursday, November 13, 2008
If a publisher's content is being read online, chances are it's n ...
- Burst Launches Auto Intenders Network
Online Media Daily, Gavin O'Malley - Tuesday, November 11, 2008
Targeting national auto marketers and dealers, Burst Media is launching a behavior ...
- Condé Nast Jumps On Brightcove Bandwagon
Online Media Daily, Gavin O'Malley - Monday, November 10, 2008
Following a string of other top publishers, Condé Nast is turning i ...
- Admeld Launches New Platform, Adds Barrett As CEO
Online Media Daily, Gavin O'Malley - Monday, November 10, 2008
Ad optimization technology provider AdMeld today is expected to launch a n ...
- Interactive Ad Spending Will Top Out in 2009: Report
Online Media Daily, Gavin O'Malley - Thursday, November 6, 2008
Next year will be the first year since the start of t ...
- Travel Ad Network Offers Geo-Contextual Targeting
Online Media Daily, Gavin O'Malley - Wednesday, November 5, 2008
The Travel Ad Network has tapped geo-contextual ad network Lat49 to gi ...
- Ad Networks Focus: Man the Battelle Stations
Online Media Daily, Gavin O'Malley - Thursday, November 6, 2008
John Battelle, one of the founders of Wired magazine and The Indust ...
- Web Advertising Health, Ad Nets Agree
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
If there was one thing that both vertical and horizontal ad n ...
- Display Advertising Healthy
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
That's the assurance, anyway, of Samir Arora, chairman and CEO of conte ...
- Quality Of Reach
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
Reach vs. quality of reach is a great issue being raised ...
- Ad Nets As Publishers
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
Complimenting the last panel -- which explored the notion of publishers ...
- Forbes' Longtail
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
What’s Forbes.com doing to take advantage of the long tail? It’s develop ...
- Industry Challenges Abound
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
What's the biggest hurdle for ad exchanges and networks to overcome? Performan ...
- How Small Is Too Small?
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
How big does a publisher have to be to participate in ...
- Ad Exchanges = Ad Nets?
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
Most industry people don’t know the difference between ad exchanges and ...
- Horizontal Vs. Vertical Ad Nets
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
How does a horizontal ad network like Casale Media differentiate between targ ...
- Talkin' Artemis
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
Epperson is presently discussing Artemis. What is it? Havas' proprietary data processi ...
- Havas Is An Ad Net, Sort Of
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
Next up at OMMA Ad Nets is Don Epperson, CEO, Havas Digita ...