- Good TV Content Trumps All, Trad TV Or Streaming
Online Media Daily, Gavin O'Malley - Wednesday, May 22, 2013
While consumers continue to perceive TV programming as superior in quality ...
- Chicken Or Egg: Consumer Behavior Or Tech Innovation
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Does consumer behavior drive technology or does technology drive consumer behavior? Havi ...
- Consumers Are Not "Ad Targets"
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
At OMMA DDB, today, attendees shouldn't think of consumers as "ad targets ...
- Reaching Consumers Between Schenectady And Beverly Hills
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Going by the personal information that consumers provide marketers, the vast majori ...
- HarperCollins' Boyle On Boiling Your Data
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Echoing the positions of other experts at OMMA DDB on Thursday, Dav ...
- Properly Valuing Data
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
How do you come up with the right campaign metric for measuri ...
- How McCormick Spiced Up Web Presence
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
If you're not aware, flavor company McCormick relaunched its Web site earli ...
- Don't Believe The KPI Hype!
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Beware of baloney KPIs -- and Facebook "likes" in particular! So stress ...
- Google Adds "Conversational Search" To Chrome
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 22, 2013
As was widely expected, Google has added its new conversational search featu ...
- Twitter Bows "Lead Generation" Ad
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 22, 2013
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. ...
- Apple To Embrace More Social Networks
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 22, 2013
Apple reportedly plans to give third-party social networks -- including Flickr a ...
- "Social Expressions" Startup Urturn Raises $13.4M
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 22, 2013
Urturn -- a so-call “social expressions platform” -- just closed a $13 ...
- How Social Is Transforming TV
MediaDailyNews, Gavin O'Malley - Tuesday, May 21, 2013
Viacom Media Networks unveiled its findings from "When Networks Network: TV Ge ...
- Subway's Comedy Promotes Brand, Content Strategy
Online Media Daily, Gavin O'Malley - Tuesday, May 21, 2013
Setting a new bar for brands and their programming aspirations, Subway's script ...
- Anheuser Busch: Apps Not All That
Show Daily, Gavin O'Malley - Wednesday, May 22, 2013
No matter what your CMO thinks, apps are not the be-all end-a ...
- Oreo Parent Breaks Down Massive Mobile Ad Spend
Show Daily, Gavin O'Malley - Wednesday, May 22, 2013
Over the next year, Mondelz International -- the American multinational cookie a ...
- Pandora: Programmatic Buying "Valuable," But Early Days
Show Daily, Gavin O'Malley - Wednesday, May 22, 2013
Despite the obvious opportunities, don't expect Pandora to unveil an ad netwo ...
- Apple Embracing More Social Networks?
Show Daily, Gavin O'Malley - Wednesday, May 22, 2013
Apple reportedly plans to give third-party social networks -- including Flickr a ...
- Explainding Pandora's Mobile Content Cap
Show Daily, Gavin O'Malley - Wednesday, May 22, 2013
Earlier this year, when Pandora began capping mobile content consumption, founder T ...
- Are Apps "Bullshit?"
Show Daily, Gavin O'Malley - Wednesday, May 22, 2013
Yes, apps are "bullshit!" -- or, at least according to Jason Baptist ...
- Apple Losing Luster Among Mobile Users
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 21, 2013
Adding to suspicions that Apple is losing its luster, new data sho ...
- Yahoo Redoes Flickr
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 21, 2013
On the heels of its agreement to buy Tumblr, Yahoo on Tuesd ...
- Fab Could Flaunt $1B Valuation
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 21, 2013
Fab Inc. is reportedly close to raising $250 million to $300 millio ...
- Microsoft Bows Xbox-Exclusive Series
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 21, 2013
Microsoft this week debuted “The Music Room” -- a new interactive ...
- Digital Boost: Ziff Davis Acquires NetShelter
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
Ziff Davis on Monday announced the acquisition of content network NetShelter fr ...
- LikeableAds.com Launches, With Focus On Social Media Ads
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
To keep up with growing demand from Madison Avenue, the social marketi ...
- TD Bank Takes Video To The, Well, Bank
Show Daily, Gavin O'Malley - Tuesday, May 21, 2013
How is TD Bank's new campaign doing? (The one it launched la ...
- Perk Up! Comparing GRPs To Coffee
Show Daily, Gavin O'Malley - Tuesday, May 21, 2013
Perhaps in an effort wake up OMMA Video attendees, Josh Chasin, Chi ...
- Shorter (Video) Is Better
Show Daily, Gavin O'Malley - Tuesday, May 21, 2013
Setting the record straight once and for all, Adam Shlachter, SVP ...
- Are Content Aggregators Eating Creators' Lunch?
Show Daily, Gavin O'Malley - Tuesday, May 21, 2013
As more aggregators (think Google) get into content production, "Are content creato ...