- Weather: You Can't Change It, But You Can Watch It
Research Brief, Jack Loechner - Monday, October 28, 2002
Among the latest findings in comScore Media Metrix' Week on the We ...
- Where Would You Like to Live?
Research Brief, Jack Loechner - Monday, October 28, 2002
Every year at this time, The Harris Poll asks Americans which sta ...
- Over One Fourth of Online Population Visits Music Sites
Research Brief, Jack Loechner - Monday, October 28, 2002
Nielsen//NetRatings reports that more than 32 million surfers, or 27 percent ...
- Defense Beats Health and Fashion Beats Food, But Not by Much
Research Brief, Jack Loechner - Monday, October 28, 2002
The Nielsen//NetRatings audience measurement data for the week ending October 13th sho ...
- Growth in US Affluent Online
Research Brief, Jack Loechner - Monday, October 28, 2002
According to a recent report from Nielsen//NetRatings, US households making annual salari ...
- Streaming Radio Still Up For The Year; Men Dominant Listeners
Research Brief, Jack Loechner - Monday, October 28, 2002
MeasureCast, Inc. announced that Internet-only station RADIOIO, simulcaster Virgin Radio, and Intern ...
- Cautious Holiday Consumer Looking For Sales and Discounts
Research Brief, Jack Loechner - Monday, October 28, 2002
Consumers looking for great bargains this holiday season will not be disappointe ...
- Broadband Platforms for Ethnic-Oriented TV Programming
Research Brief, Jack Loechner - Thursday, October 17, 2002
"America's multicultural consumers are fast becoming the general market for broadband service ...
- Lifestyle and Finance Sites For 1st Week in October
Research Brief, Jack Loechner - Thursday, October 17, 2002
Disney lifestyle is as big as Match and Ancestry combined, suggesting whe ...
- 50 Million Households Can't Be Wrong
Research Brief, Jack Loechner - Thursday, October 17, 2002
Jupiter Research reports that online bill viewing and payment will be amo ...
- Occupations That Give Your Headline Status
Research Brief, Jack Loechner - Thursday, October 17, 2002
According to the Harris Poll in August, 2002, the number of peop ...
- Keeping Up With Email Addresses
Research Brief, Jack Loechner - Thursday, October 17, 2002
According to a report from Return Path and NFO WorldGroup, 49% ...
- Women Listen To Radio For Music, But Really Want Something Else
Research Brief, Jack Loechner - Thursday, October 17, 2002
A segment of a study by Arbitron/Joint Communications of American women rad ...
- Monster.com is the Monster for Careers
Research Brief, Jack Loechner - Sunday, October 13, 2002
While Monster.com is a four to one favorite in the Education a ...
- B2B eMail Response Dependent on Purpose
Research Brief, Jack Loechner - Sunday, October 13, 2002
Harte-Hanks reports that business-to-business (B2B) e-mail marketing campaigns can yield an avera ...
- Simultaneous Media Usage By Consumers May Change Ad Approach
Research Brief, Jack Loechner - Sunday, October 13, 2002
Americans have become well known for their ability to multitask. A n ...
- Web Traffic During the Last Week of September
Research Brief, Jack Loechner - Sunday, October 13, 2002
A special weekly online ratings analysis, released by comScore Media Metrix, cove ...
- Audiences and Ad Impressions Up on Sports Sites
Research Brief, Jack Loechner - Monday, October 7, 2002
"when traffic levels increase on Web sites, the result is a potenti ...
- Automotive and Electronics - eBay and Microsoft out Front
Research Brief, Jack Loechner - Monday, October 7, 2002
Nielsen//NetRatings data for the week of September 22 reports on Automotive sit ...
- eMail Carries Weight in the Political Arena
Research Brief, Jack Loechner - Monday, October 7, 2002
With elections imminent, communicating with government officials and prospective voters is ...
- Broadband Users Believe in Net
Research Brief, Jack Loechner - Tuesday, October 1, 2002
According to the Yahoo!/ACNielsen Internet Confidence Index, overall US consumer confidence ...
- Confidence, Concern and Distrust Headline Individual Investors Attitudes
Research Brief, Jack Loechner - Tuesday, October 1, 2002
75% of U.S. individual investors are concerned about their investment portfolios, ev ...
- Hispanic Pulse in the Top Ten Markets
Research Brief, Jack Loechner - Tuesday, October 1, 2002
A preliminary release from RDD of a new survey of top Hispan ...
- Reach for Internet Services and Travel
Research Brief, Jack Loechner - Tuesday, October 1, 2002
Yahoo, Yahoo!, with cumulatively the largest reach this week in the Intern ...
- Behind the Numbers: Apples and Oranges?
Media Magazine, Jack Loechner - Tuesday, October 22, 2002
Is there any value in comparing reach and ratings of different me ...
- Research: Behind the Numbers, Cable and Broadcast Television
Media Magazine, Jack Loechner - Tuesday, October 22, 2002
Sizing up a close race. ...
- Behind the Numbers: Radio is Ready to Lead Charge
Media Magazine, Jack Loechner - Monday, October 21, 2002
Growth Forecast for Ad Spending is Bullish. <\I> ...