Streaming Radio Still Up For The Year; Men Dominant Listeners MeasureCast, Inc. announced that Internet-only station RADIOIO, simulcaster Virgin Radio, and Internet radio network Clear
Channel Worldwide led the MeasureCast charts for the week of September 29. Of the top 25 stations measured by MeasureCast, 13 streamed more hours during the week of September 29 than they did a week
earlier. Seventeen stations attracted larger audiences.
In addition, the MeasureCast Internet Radio Listening Index dropped less than one percent during the first week of October. Since the
beginning of the year, the total time spent listening to Web radio stations measured by MeasureCast is up 162 percent. The index is a representation of the trend in the total time spent listening
(TTSL) to a spectrum of on-line radio stations.
Demographic Highlights for the Week of Sept. 30 – Oct. 6
The peak listening day was Wed., Oct. 2, with 19% of all listening occurring on
this day. Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific. 10% of the week’s listening
took place over the weekend. 28% of Internet radio listeners were between the ages of 25 and 34. 57% were younger than 35, 29% were younger than 25, and 7% were older than 55. 70% of
listeners were men; 30% were women. In the U.S., 32% of listeners resided in the South; 30% in the West, 20% in the Northeast, and 18% in the Midwest.
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| Network | Cume Persons | | 1 | Clear Channel
Worldwide | 291,805 |
| 2 | StreamAudio | 150,430 |
| 3 | Radio
Free Virgin | 183,298 |
| 4 | MUSICMATCH | 223,943 |
| 5 | Warp
Radio | 107,891 |
| 6 | Internet Radio, Inc. | 250,741 |
| 7 | Virgin Radio | 91,613 |
| 8 | SurferNETWORK | 42,891 |
| 9 | Educational Media Foundation | 40,438 |
| 10 | Standard Broadcasting | 24,417 |
| Top 10 Internet-only Stations (Mon., Sept. 30, - Sun., Oct. 6, 2002) |
| | Station/Owner | Cume Persons |
| 1 | RADIOIO/io MediaPartners/Limelight | 51,150 |
| 2 | MUSICMATCH ArtistMatch | 68,655 |
| 3 | MUSICMATCH Top
Hits | 58,397 |
| 4 | ChoiceRadio Classic Hits | 51,072 |
| 5 | 3WK Undergroundradio | 25,462 |
| 6 | Radio Margaritaville | 14,167 |
| 7 | KNAC.COM | 18,540 |
| 8 | BlueGrass Country | 21,717 |
| 9 | BeOnAir Rock | 10,049 |
| 10 | MUSICMATCH Soft Hits | 14,692 |
| Top 10 Simulcast Radio Stations (Mon., Sept. 30, - Sun., Oct. 6, 2002) |
| | Network | Cume Persons |
| 1 | Virgin Radio/1215 AM & 105.8 FM(London) | 69,264 |
| 2 | K-LOVE Radio(Sacramento, Calif.) | 69,264 |
| 3 | WQXR-FM/96.3(New York) | 29,009 |
| 4 | JazzFM/102.2 FM & 100.4 FM(London) | 59,821 |
| 5 | WBLS-FM/107.5(New York) | 14,564 |
| 6 | KING-FM/98.1(Seattle) | 16,843
|
| 7 | WXPN-FM/88.5(Philadelphia) | 6,928 |
| 8 | WFXZ-FM/93.7(Wilmington, NC) | 7,015 |
| 9 | WHTZ-FM/100.3(New York) | 16,883 |
| 10 | Air1
Radio(Sacramento) | 9,180 |
|
| The MeasureCast Weekly Top 10 (Mon., Sept. 30,
- Sun., Oct. 6, 2002) |
| | Station | | Format | Cume Persons |
| 1 | Virgin Radio/1215 AM & 105.8 FM | (London) | Hot Adult Contemporary | 69,264 |
| 2 | K-LOVE Radio | (Sacramento) | Contemporary Christian Music | 29,564 |
| 3 | RADIOIO | (Internet-only) | Adult Alternative | 51,150 |
| 4 | MUSICMATCH ArtistMatch | (Internet-only) | Miscellaneous | 68,655 |
| 5 | WQXR-FM/96.3 | (New York) | Classical | 31,061 |
| 6 | JazzFM/102.2 FM & 100.4 FM | (London) | Jazz | 59,821 |
| 7 | WBLS-FM/107.5 | (New York) | Hip Hop | 14,564 |
| 8 | MUSICMATCH Top Hits | (Internet-only) | CHR / Top 40 | 58,397 |
| 9 | KING-FM/98.1 | (Seattle) | Classical | 16,843 |
| 10 | ChoiceRadio Classic Hits | (Internet-only) | Classic Hits | 51,072 |
Cume Persons is an estimate of the total number of unique
listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.