- Media Buyers Prefer Double Opt-in
Research Brief, Jack Loechner - Tuesday, May 14, 2002
Of 200 U.S. media buyers that were surveyed, 64 percent favored t ...
- Hispanic Online Population Growth
Research Brief, Jack Loechner - Tuesday, May 14, 2002
New statistics reveal that the Hispanic community has emerged as one ...
- Traditional Advertisers Create Online Advertising Growth
Research Brief, Jack Loechner - Tuesday, May 14, 2002
Blue chip, established traditional advertisers made up the top 10 growth leade ...
- The Internet as a Health Information Resource
Research Brief, Jack Loechner - Tuesday, May 14, 2002
The results of a Harris Interactive telephone survey of a nationwide samp ...
- Traditional Metrics for Online Ad Planning
Research Brief, Jack Loechner - Monday, May 6, 2002
Dispersing an ad campaign of four million impressions from one site ...
- The Travelling Public
Research Brief, Jack Loechner - Monday, May 6, 2002
Reaching travelers or travelling planners on the Internet is focused in the ...
- The Over 45 Market Can Be Switched
Research Brief, Jack Loechner - Wednesday, May 8, 2002
"The Truth About Brand Loyalty & The 45+ Market" survey from AA ...
- Classifieds Outpace All Other Online Advertising
Research Brief, Jack Loechner - Monday, May 6, 2002
Jupiter analysts forecast that online advertising spending in the US will gr ...
- Uncertainty Is The Prevailing Consumer Attitude
Research Brief, Jack Loechner - Tuesday, April 30, 2002
A recent executive briefing from BIGresearch, Economic & Consumer Insights for Marketi ...
- Streaming Radio Flat
Research Brief, Jack Loechner - Tuesday, April 30, 2002
MeasureCast, Inc. reports that during the week of April 15, the MeasureCa ...
- Another Ten Million Go Online
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Humphrey Taylor, chairman of The Harris Poll, summarized the Interactive Survey conduct ...
- Occasion and Community Sites
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Nielsen data from April 14th identifies the top search engines and occasio ...
- Girls Start Out On The Phone
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Findings in How Children Use Media Technology, a newly released, in-depth stu ...
- Optimism Down, Houses and Cars Up
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Richard Curtin, the director of the University of Michigan’s Surveys, said ...
- Record Setting Web Sales in 1st Q 2002
Research Brief, Jack Loechner - Monday, April 22, 2002
Sales at U.S. Web sites set a new record of more th ...
- New Cars For the Upscale
Research Brief, Jack Loechner - Monday, April 22, 2002
Of significant interest to those advertising to the automotive market, a rece ...
- Home Shopping Means Home Shopping
Research Brief, Jack Loechner - Monday, April 22, 2002
For those reaching out to the Home and Fashion audience on t ...
- Study Web Users and Test Programs
Research Brief, Jack Loechner - Monday, April 22, 2002
A recent Forrester Brief collected and summarized several previous studies to ga ...
- Affluent Households Increasing
Research Brief, Jack Loechner - Monday, April 22, 2002
In spite of a recession and a series of extraordinary negative event ...
- eMail Marketing Becoming a Priority
Research Brief, Jack Loechner - Monday, April 22, 2002
Dean Tomasula of Direct Marketing News recently reported that two-thirds of t ...
- Another Opening, Another show
Research Brief, Jack Loechner - Wednesday, April 10, 2002
Yet another esoteric opportunity could be pay-per-view as a medium in whi ...
- TV Can't Go It Alone
Research Brief, Jack Loechner - Wednesday, April 10, 2002
Local television audiences are turning to cable, Web, and print options f ...
- Two-Thirds of Americans Are on the Prowl
Research Brief, Jack Loechner - Wednesday, April 10, 2002
In order to reach the Wireless Adult, it is desirable to kn ...
- Newspaper Web Sites Support Subscription Fees
Research Brief, Jack Loechner - Wednesday, April 10, 2002
A recent release by The Media Audit, that tracks media in ...
- Digital TV Gains Popularity in Europe
Research Brief, Jack Loechner - Wednesday, April 10, 2002
Interactive TV presents opportunities for advertisers, marketers, retailers, interactive service providers, ...
- Men Shop While Women Play Games
Research Brief, Jack Loechner - Wednesday, April 10, 2002
A recent AT&T Broadband survey reveals some new trends and uses ...
- Satisfaction and Defection Are Only Symptoms
Research Brief, Jack Loechner - Wednesday, April 10, 2002
An extremely thorough report by Stephanie Coyles and Timothy C. Gokey ...
- Who's Reporting the News
Research Brief, Jack Loechner - Tuesday, April 2, 2002
Professor Emeritus Vernon Stone of the University of Missouri recently posted ...
- Newspapers Show Slow Improvement
Research Brief, Jack Loechner - Tuesday, April 2, 2002
A recent article in Editor and Publisher by Lucia Moses reports th ...
- More Women Listening to Internet Radio
Research Brief, Jack Loechner - Tuesday, April 2, 2002
While the majority of people listening to Internet radio stations are me ...