- Streaming Sports Talk
Research Brief, Jack Loechner - Tuesday, July 2, 2002
MeasureCast, Inc. reported that the total time spent listening to their measur ...
- Radio Goes Everywhere And Talks to Wealth and Knowledge
Research Brief, Jack Loechner - Tuesday, July 2, 2002
Radio retained its position as a mainstay medium over the past yea ...
- Three Out of Four Successful Online Strategies
Research Brief, Jack Loechner - Monday, June 17, 2002
ActivMedia's research, ``E-Survivors! Winning E-Commerce Strategies for 2001," identifies four basic onli ...
- M Is For The Millions Spent On Mothers
Research Brief, Jack Loechner - Monday, June 17, 2002
Moms are important! comScore Networks released the first review of Internet activi ...
- Online Advertising Impressions Jump 77%
Research Brief, Jack Loechner - Thursday, June 27, 2002
First, a corrected table from Nielsen, then, according to data from t ...
- 1st Quarter Ad Spending Up First Time In a Year
Research Brief, Jack Loechner - Monday, June 17, 2002
According to the latest figures from CMR, this is the first year-over-ye ...
- Magazine Advertising Through March Down, April Better
Research Brief, Jack Loechner - Monday, June 17, 2002
Total magazine advertising revenue for the month of March closed at $1,377,102,51 ...
- Slow Web Radio
Research Brief, Jack Loechner - Monday, June 17, 2002
Fewer people than usual listened to Internet radio stations on the Memori ...
- How To Market To 50 Year Old Boomers
Research Brief, Jack Loechner - Monday, June 17, 2002
According to a new Research Brief available from FIND/SVP, Baby Boomers w ...
- Commerce and News Sites
Research Brief, Jack Loechner - Monday, June 17, 2002
Ebay, Amazon and Yahoo! dominate the multi-category commerce sites while the Ne ...
- Limited Travel Promotes Online Growth
Research Brief, Jack Loechner - Monday, June 17, 2002
Attitudes toward travel are shifting as events have disrupted travel plans f ...
- Direct Marketing to Outpace All Sales Growth
Research Brief, Jack Loechner - Monday, June 17, 2002
More than half (55.2 percent) of total U.S. traditional advertising expenditures a ...
- Who's Listening?
Research Brief, Jack Loechner - Monday, June 17, 2002
The latest radio format study from Scarborough Research, indicates that 22 perce ...
- Another Free-To-Fee Approach
Research Brief, Jack Loechner - Wednesday, May 29, 2002
"Jupiter's latest research indicates that there is no obvious killer-application online servi ...
- Canadians Online Faster
Research Brief, Jack Loechner - Thursday, June 6, 2002
A recent study from NFO CFgroup reports that as of April 200 ...
- M Is For Mobile Kids
Research Brief, Jack Loechner - Thursday, June 6, 2002
According to a report by Taylor Nelson Sofres (TNS), based on glob ...
- Satisfied Users Are Key To Driving Traffic
Research Brief, Jack Loechner - Thursday, June 6, 2002
A new international study from Taylor Nelson Sofres (TNS) shows that wo ...
- Mixed Fortunes for World Newspaper Industry
Research Brief, Jack Loechner - Thursday, June 6, 2002
A new survey, presented to publishers and editors at the 55th Wor ...
- Words Are Worth a Thousand Pictures
Research Brief, Jack Loechner - Thursday, June 6, 2002
The Poynter Institute and Stanford University have research data to show th ...
- Upscale and Young Eating Healthy and Paying More
Research Brief, Jack Loechner - Wednesday, May 29, 2002
If your medium is menus, Fast Casual restaurants are serving eighteen ...
- Reach 73 Million
Research Brief, Jack Loechner - Wednesday, May 29, 2002
According to a new Pew Internet & American Life Project study, t ...
- Innovations in (World) Newspapers
Research Brief, Jack Loechner - Wednesday, May 29, 2002
With the annual meeting of the World Association of Newspapers taking pla ...
- Marketers Prefer CRM to Mass Media Advertising
Research Brief, Jack Loechner - Sunday, May 19, 2002
US marketing executives were asked how they would spend the majority ...
- Reaching Families and Investors
Research Brief, Jack Loechner - Wednesday, May 29, 2002
Reaching families or investors, here's the latest Nielsen data on best sit ...
- Motion Getting More Attention
Research Brief, Jack Loechner - Sunday, May 19, 2002
A recent study by the Cable & Telecommunications Association for Marketing, repor ...
- Kids, Do You Know Where Your Mothers Are?
Research Brief, Jack Loechner - Sunday, May 19, 2002
Mothers who are online in the US spend an average of ...
- Wealth-poor Americans
Research Brief, Jack Loechner - Sunday, May 19, 2002
According to a report by the Consumer Federation of America, National Cred ...
- To Reach Sports Viewers on the Internet
Research Brief, Jack Loechner - Sunday, May 19, 2002
Recently a reader requested some specific information for planning a media b ...
- Europeans Prefer TV, Newspapers
Research Brief, Jack Loechner - Sunday, May 19, 2002
While almost all Europeans watch television, more than half don't own ...
- Daily Newspapers Embrace the Internet
Research Brief, Jack Loechner - Tuesday, May 14, 2002
In 2001 the country's daily newspapers finally embraced the Internet, says ...