- Gender and Generation Impact Direct Mail Success in Autos
Research Brief, Jack Loechner - Thursday, February 17, 2005
According to the Vertis proprietary Customer Focus® 2005 Automotive Direct Marketing stud ...
- Household Spending Priorities Change Over 50 Years
Research Brief, Jack Loechner - Wednesday, February 16, 2005
According to the Bureau of Labor Statistics, as analyzed by American Demographic ...
- More Radio Demographics: Black Men and Women Between 45 and 54 Spend Most Time With Radio
Research Brief, Jack Loechner - Tuesday, February 15, 2005
A new report from Arbitron, Black Radio Today, quoted here, offers ...
- Who Wouldda Thunk? Radio Reaches Deepest to Upscale College Grads
Research Brief, Jack Loechner - Monday, February 14, 2005
According to the latest total radio listening estimates compiled by the rad ...
- Health & Fitness Sites, Advertisers, Demographics and Ad Detail
Research Brief, Jack Loechner - Friday, February 11, 2005
A deeper look at Health and Fitness sites, visitors, advertisers and ...
- Shopping Becoming a Complex Series of Resources
Research Brief, Jack Loechner - Thursday, February 10, 2005
Fry, Inc., and comScore Networks jointly released the results of the fir ...
- Almost One Fifth of Retired Single Seniors Have Incomes Below Poverty Threshold
Research Brief, Jack Loechner - Wednesday, February 9, 2005
A new study called "Understanding Expenditure Patterns in Retirement," published by t ...
- Activity and Value in Commercials Rates Higher then Images
Research Brief, Jack Loechner - Tuesday, February 8, 2005
Part of the BIGresearch January Consumer Intentions and Actions survey asked responden ...
- HDTV Choice Seats for Super Bowl
Research Brief, Jack Loechner - Monday, February 7, 2005
According to figures by the Consumer Electronics Association (CEA), December 2004 factory-to-deal ...
- Two Thirds of Online Retail Purchases Made Using Broadband
Research Brief, Jack Loechner - Friday, February 4, 2005
Nielsen//NetRatings recently reported that 69 percent of retail purchases transacted online we ...
- Customer Loyalty Doesn't Guarantee Retail Exclusivity
Research Brief, Jack Loechner - Wednesday, February 2, 2005
According to a recent analysis of customers from the BIGresearch's December Consum ...
- UK TV Ad Revenue Projected Growth Not From Commercial Channels
Research Brief, Jack Loechner - Tuesday, February 1, 2005
A new report by Ofcom and compiled by PricewaterhouseCoopers to define t ...
- Primetime TV Viewers Scan Channels and Multitask
Research Brief, Jack Loechner - Monday, January 31, 2005
A Knowledge Networks study of television viewing habits shows that primetime ...
- ''The Game's the Thing,'' But The Super Bowl Commercials Are the Next Best
Research Brief, Jack Loechner - Monday, January 31, 2005
According to a new study by the Retail Advertising and Marketing Associatio ...
- Online Personals Sites, Demographics, Advertisers, Ad Styles and Delivery
Research Brief, Jack Loechner - Monday, January 31, 2005
A deeper drill-down on Online Personals Sites including Demographics, Advertisers, Ad Styl ...
- Style & Status Important to Male Cell Phone Users; Females Want Security
Research Brief, Jack Loechner - Friday, January 28, 2005
A recently completed IDC study confirms that mobile users perceive they deri ...
- Vacation For Spouse and In-Law Visits Trade-off For Plasma TV
Research Brief, Jack Loechner - Thursday, January 27, 2005
According to a recent eMarketer summary report, The Consumer Electronics Association (CE ...
- Predicted E-Mailing Trends for E-Mail Marketing Improvements
Research Brief, Jack Loechner - Wednesday, January 26, 2005
ExactTarget, in a recent release, predicts some significant shifts in the w ...
- Asians and Pacific Islanders in the United States
Research Brief, Jack Loechner - Tuesday, January 25, 2005
Recently, the U.S. Census Bureau released a comprehensive summary report titled, " ...
- Online Sports & Recreation Sites
Research Brief, Jack Loechner - Monday, January 24, 2005
Deep drill-down for Online Sports & Recreation Sites, Reader Demographics, Advertisers, ...
- Unsolicited Email Legislation Ineffective in 2004
Research Brief, Jack Loechner - Friday, January 21, 2005
MX Logic, Inc reported that one year after the Controlling the Assau ...
- Two Million Virtual Tourists A Day on the Internet
Research Brief, Jack Loechner - Thursday, January 20, 2005
A new survey by the Pew Internet & American Life Project fin ...
- Top Ten Internet and E-Business Trends of 2004
Research Brief, Jack Loechner - Wednesday, January 19, 2005
In a recent report, eMarketer describes the top ten Internet and e-busine ...
- Both Print and Digital Magazine Readers go to Web for More Information
Research Brief, Jack Loechner - Tuesday, January 18, 2005
Gloria Adams, corporate director of PennWell audience development, recently released the resul ...
- Consumer Voice Gets Quiet in Wireline Retail Service
Research Brief, Jack Loechner - Monday, January 17, 2005
Recent research, reported by In-Stat/MDR, shows that total US wireline retail servi ...
- Most Search Influenced Buying Occurs Offline
Research Brief, Jack Loechner - Friday, January 14, 2005
comScore Networks recently released the findings of a study revealing the impa ...
- Galactic, International, National, Regional and now Local Market Data
Research Brief, Jack Loechner - Thursday, January 13, 2005
In the days before Christmas, Simmons examined the shopping habits of t ...
- DM Budgets Up in US and UK, but MSPs Need Better Strategic Understanding
Research Brief, Jack Loechner - Wednesday, January 12, 2005
Alterian, a provider of database solutions, recently released the results of i ...
- It's A Holiday Wrap
Research Brief, Jack Loechner - Tuesday, January 11, 2005
The beginning of the year Research Briefs wouldn't be complete without ...
- Online Broadcast, Entertainment and Radio Sites, Demographics and Ad Details
Research Brief, Jack Loechner - Monday, January 10, 2005
A deep drilling for viewer demographics, popular sites, ad styles and delive ...