- User Generated EMedia Content Threatens Traditional Providers' Business Model
Research Brief, Jack Loechner - Monday, April 30, 2007
According to results of a survey released by Accenture, media and entertainme ...
- Almost Half of Recent Movers Choose Non-Traditional Phone Service
Research Brief, Jack Loechner - Friday, April 27, 2007
According to Telephia's Total Communications Survey for Q4 2006, 49 percent ...
- One Hundred Forty Bucks a Pop, for Mom
Research Brief, Jack Loechner - Thursday, April 26, 2007
According to the National Retail Federation's 2007 Mother's Day Consumer Actions a ...
- Face-To-Face Advertising Passes Print Counterpart
Research Brief, Jack Loechner - Wednesday, April 25, 2007
According to a report from American Business Media president & CEO, Gord ...
- Web Audience Measurement by Cookie Counting Considerably Overestimated
Research Brief, Jack Loechner - Tuesday, April 24, 2007
comScore recently released a study that analyzes the validity of using cookie-bas ...
- AM/FM Radio Continues to Dominate Digital Audio Platforms
Research Brief, Jack Loechner - Monday, April 23, 2007
According to the latest study by Arbitron and Edison Media Research, AM/ ...
- Map Quest and Google Maps Lead Online Travel Destinations
Research Brief, Jack Loechner - Friday, April 20, 2007
A drill-down on travel sites, viewer demographics, advertisers and ad sizes a ...
- Fitness, Diet Aids and Spas Boost Drug Ad Spending
Research Brief, Jack Loechner - Thursday, April 19, 2007
According to figures recently released by the Publishers Information Bureau, total magazi ...
- Web Plays Key Role in Chinese Economy
Research Brief, Jack Loechner - Wednesday, April 18, 2007
It's the Chinese consumer that's playing a starring role in the grow ...
- More That a Fourth of Retirees Have Incomes Over $50,000
Research Brief, Jack Loechner - Monday, April 16, 2007
A recent report from The Media Audit show that the number ...
- Video Streamers Skew Younger, Have Higher Incomes, And Are Highly Educated
Research Brief, Jack Loechner - Monday, April 16, 2007
According to recent findings released by Ipsos Insight from MOTION, a stu ...
- 15% Increase in Visits to Newspaper Websites
Research Brief, Jack Loechner - Friday, April 13, 2007
According to NAdbase released in April, 36 percent of all Internet use ...
- Mobile Audio Users Agree Commercials OK For Free Tunes
Research Brief, Jack Loechner - Thursday, April 12, 2007
A new study by Arbitron and Telephia , examining the evolving mark ...
- Online Video a Male Province So Far
Research Brief, Jack Loechner - Wednesday, April 11, 2007
According to a new E-Marketer study and report, there will be ...
- Grocery Store Direct Mail Read By 90% of Males 18 to 34
Research Brief, Jack Loechner - Tuesday, April 10, 2007
According to a new Vertis Communications Retail Direct Mail survey, 90 perce ...
- Education and English Proficiency Preclude Wider Hispanic Internet Use
Research Brief, Jack Loechner - Monday, April 9, 2007
A report released in March, 2007, entitled Latinos Online by PEW Researc ...
- Top Online Current Events and News Destinations
Research Brief, Jack Loechner - Friday, April 6, 2007
A deeper drill-down to look at the reader demographics, advertisers, ad typ ...
- White Papers Most Important to Technology Buyers
Research Brief, Jack Loechner - Thursday, April 5, 2007
According to a study in February, 2007 by KnowledgeStorm and MarketingSherpa ...
- Boomers Hip to Web Technology. Online for Needs, Not Entertainment
Research Brief, Jack Loechner - Wednesday, April 4, 2007
According to a new study, by ThirdAge Inc. and JWT BOOM, wi ...
- Accountability and Performance Top Priorities For Marketers in 2007
Research Brief, Jack Loechner - Tuesday, April 3, 2007
The 2007 Marketing Outlook survey, by the Chief Marketing Officer (CMO) Counci ...
- Offliners Not Interested in Subscribing
Research Brief, Jack Loechner - Monday, April 2, 2007
According to Parks Associates' National Technology Scan, twenty-nine percent of all U. ...