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Jeremy Ostermiller

Member since March 2011Contact Jeremy

Jeremy Ostermiller is a recognized digital advertising entrepreneur, founder and CEO of Altitude Digital. He oversees the company’s worldwide sales and operations departments. With just $500, in the midst of one of toughest economic periods since the Great Depression, Ostermiller founded the online display and video advertising company. Three years later, Altitude Digital is now generating more than $13M in revenue, named one of ColoradoBiz Top 250 Private Companies, and was recently recognized as No.54 on the Inc.500|5000 list of the fastest growing companies in the country, and in Colorado, Altitude Digital received top ranks listing at No.1. His background and expertise includes marketing, interactive advertising and promotions. His high-level customer service skills led him to being named the Denver Newspaper Agency (DNA) 2005 Sales Person of the Year. Along with numerous company accolades, The Denver Business Journal named Ostermiller to the Forty Under 40 of top young leaders and business professionals for 2013. He was chosen based on three criteria: business leadership, recognition of significant accomplishments and his commitment to community involvement. His innate talent to identify, recruit and retain high-quality talent at every level has benefited his company immeasurably by instilling loyalty and excitement across the organization. Ostermiller is available to comment and add value to the following topics: ** Young Entrepreneurship and Small Business Success ** Future of online convergence of one-screen **Progression and monetization of display and video advertising

Articles by Jeremy All articles by Jeremy

  • Media Metrics Publishers Can't Do Without in Online Video Daily on 09/08/2016

    Advertiser-side companies have better tools to understand video inventory than publishers do. So publishers need to concentrate on metrics that really tell the tale.

  • How Publishers Can Handle The Hidden Costs Of 'Tech Taxes'  in Real-Time Daily on 05/31/2016

    As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations surrounding adoption, and turn toward the thorny issue of the financial struggles publishers face as they try to maintain control over their ad inventory.

  • When Walled Garden Meets A Smart Fridge in Online Video Daily on 01/28/2016

    Walled gardens are currently back in style but the Internet of things might change that..

  • Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide in Real-Time Daily on 12/04/2015

    Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion videos a day on its platform alone. Yet while platforms like Facebook are riding the crest of video's popularity, traditional online publishers are still struggling to capitalize on this trend. Recent reports from eMarketer indicate scarcity issues, even as the market matures. This is because programmatic platforms have been designed almost exclusively for the buy side, pushing publishers' perspective and needs to the side.

  • The Search For A Single Stack: Answer To Video's Fragmentation Problems? in Video Insider on 08/20/2015

    There are more digital advertising formats, channels and devices than ever before, providing numerous ways for brands to connect with consumers. This is exciting for both advertisers and publishers, but also daunting. With multiple technology options for every channel, each of these formats and executions must be considered independent of one another. Video itself is exploding, especially on mobile screens, resulting in a marketing ecosystem that is changing faster than the tools designed to transact the media.

  • Why Programmatic TV Doesn't Equal Programmatic Video -- At Least Not Yet in Video Insider on 08/06/2015

    Programmatic TV, regarded as the next great disruptive force in digital advertising, is projected to reach $10 billion in 2019, according to Magna Global. The vision of programmatic is that all inventory -- including TV, desktop and mobile video -- will eventually be purchased from a single interface, allowing for more precise targeting, more efficient media buying and improved reporting. So what's holding back programmatic TV, while programmatic video is growing so quickly?

  • After Addressing Initial Video Viewability, These are the Metrics That Matter in Video Insider on 06/26/2015

    As video commands a larger portion of advertising budgets, it's not surprising that video viewability is a chief concern. But once this issue is satisfactorily addressed, marketers need to know what other metrics matter. It's great if all of an advertiser's videos meet the IAB viewability standard, but does that matter more than completion rates or other engagement metrics? If ads are always seen, but the message never connects, did the campaign accomplish any of its goals? These are major questions, and once marketers are comfortable with viewability, the following metrics will take on even greater importance.

  • How Increased Autoplay Adoption Will Push Advertisers To Think Creatively in Video Insider on 05/19/2015

    An important shift in online video advertising is ushering in a new era of video consumption. Some of the biggest online media platforms, including Yahoo, Facebook and Twitter, have made headlines by announcing autoplay video products that appear within environments previously confined to display.

  • Mobile Video Ads: Supply Skyrocketing, But Where's Demand?  in Video Insider on 03/31/2015

    Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop video ads for the next five years. Still, this marketplace faces some surprising headwinds. Contrary to desktop video, premium mobile supply currently far outstrips demand.

  • Programmatic Video Complexity Still Baffles The Industry  in Video Insider on 12/17/2014

    Marketers are set to triple their investment in programmatic video next year, according to eMarketer, but a substantial flow of dollars doesn't necessarily mean programmatic video advertising is widely understood. I have written before that video is still in the early stages and there are serious inefficiencies in video advertising. Others have gone on record saying that quality video is scarce, but the major concern about programmatic video is that it's still far too complex. With all of the recent activity in the programmatic space, including Yahoo's agreement to buy Brightroll, it's worth taking a closer look at how well people really understand programmatic video today.

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