- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to ...
- Alternative Facts Fueling Alternate Realities
Red, White & Blog, Joe Mandese - Friday, September 25, 2020
When it comes to the presidential campaign, America is divided into t ...
- What The UM Team Did On Its Summer Vacation, Er, Lockdown
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
What do podcasts, poetry, martial arts, henna and Etch A Sketch ha ...
- In GARM's Way: Facebook, Twitter, YouTube Agree To Ad Industry's Harmful Content Standards
MediaDailyNews, Joe Mandese - Wednesday, September 23, 2020
Three of the biggest platforms responsible for the spread of disinformation a ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% n ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top ...
- Sparks & Honey Report Finds Rise In Disinformation Impacting Trust In Giving
Research Intelligencer, Joe Mandese - Monday, September 21, 2020
The rise in disinformation isn't just impacting politics and social discourse, it ...
- Do Me A Favor, Wake Me When The TikTok Deal Is Done
RTBlog, Joe Mandese - Monday, September 21, 2020
If you had told me in advance what the latest installment ...
- Commerce Department Bans TikTok, WeChat In U.S.
Marketing Politics Weekly, Joe Mandese - Friday, September 18, 2020
Despite a deal confirmed earlier this week for Oracle to serve ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Out-of-Home Viewing Proves Big Boon For NFL Ratings, Despite Pandemic
Research Intelligencer, Joe Mandese - Friday, September 18, 2020
The first week of the NFL season, which also is the fir ...
- What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For Mobile
Mobile Insider, Joe Mandese - Thursday, September 17, 2020
It is designed to be future-proof measurement, dealing with both tech busine ...
- How Ad Execs Plan To Vote, Or Not
Marketing Politics Weekly, Joe Mandese - Wednesday, September 16, 2020
The majority (59%) of ad industry professionals plan to vote by ma ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of i ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook do ...
- Magna: U.S. Ad Spending Fell 7.2% During First Half, Erosion Poised To Moderate In Second Half
Research Intelligencer, Joe Mandese - Wednesday, September 16, 2020
The U.S. advertising economy fell 7.2% during the first six months ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2020
A new study by performance analytics firm Veritone shows that TV a ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While overall ad spending has declined, a new study of TV a ...
- In Its First Year, Disney+ Penetrates A Third Of OTT: On Track To Overtake Hulu
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
Less than a year after its November 2019 launch, Disney+ is ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertise ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
A day after Nielsen confirmed it is shutting down its place-based vid ...
- Cover Story: Time Magazine Fades To Black, Again
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
For only the second time in its publishing history, Time magazine h ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recessi ...
- Global, U.S. Ad Cost Inflation Moderates To 3.3%, 2.7%, Respectively
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
One positive byproduct of the global ad recession -- for the demand-si ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a compa ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapo ...
- Average Prime-Time Scatter Prices Remain Stable During Pandemic, Thanks To NBC
Research Intelligencer, Joe Mandese - Friday, September 11, 2020
Prime-time network TV scatter ad prices have remained relatively stable for t ...
- IPG Mediabrands Names Global Chief Culture Officer: New Position Overseeing Diversity
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
IPG Mediabrands this morning named Hermon Ghermay its first-ever Global Chief Cultu ...
- Queen For A Day: Why Burger King Proudly Planted One On Ronald McDonald
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
To help celebrate gay pride, Burger King has literally planted one ...