- How Ted Cruz's Dad Ended A Presidency (No, Not That One)
Red, White & Blog, Joe Mandese - Thursday, September 10, 2020
It's fitting that analog media like books and newspapers may be t ...
- Consumer Confidence Reaches Low In The 8th And Final Wave Of Kantar's COVID-19 Barometer
Research Intelligencer, Joe Mandese - Thursday, September 10, 2020
Consumer economic confidence has hit a COVID-19 pandemic low, according to t ...
- Cohen Succeeds Rothenberg As IAB Chief
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
David Cohen has been named president-CEO of the Interactive Advertising Bureau (IAB ...
- Edelman Finds Americans Trust Employers, Not Government, To Fight Racism
Research Intelligencer, Joe Mandese - Wednesday, September 9, 2020
Americans trust their employers more than any other institution to do wh ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- USIM Lands Opry Entertainment Group's Iconic Country Western Brands
MediaDailyNews, Joe Mandese - Tuesday, September 8, 2020
USIM, which last week picked up media services for organic Acai bra ...
- USIM Lands Super Account: Organic Acai Marketer Sambazon
MediaDailyNews, Joe Mandese - Friday, September 4, 2020
USIM has been named the media services agency for Sambazon, marketer ...
- Covid Accelerates In-House Agency Units With Half Handling Media Services, Too
Research Intelligencer, Joe Mandese - Friday, September 4, 2020
The trend toward in-house ad agencies has been accelerated due to t ...
- Facebook Outlines Steps To Combat Turmoil Pre/Post-Election, Will Accept No Political Ads Week Prior
Marketing Politics Weekly, Joe Mandese - Thursday, September 3, 2020
As the U.S. Presidential election enters its 60-day window, Facebook this morni ...
- Why Apple And Google Are Turning Your Phone Into A Randomly Generated Sequence Of Numbers
Mobile Insider, Joe Mandese - Wednesday, September 2, 2020
Apple and Google have teamed up for a seamless solution for COVID- ...
- How Facebook Can Really Help Democracy: Go Dark For 60 Days
Red, White & Blog, Joe Mandese - Thursday, September 3, 2020
It's both ironic and fitting that as soon as Mark Zuckerberg post ...
- Nielsen Finds Most-Watched SVOD Show Is Netflix's 'The Umbrella Academy'
Research Intelligencer, Joe Mandese - Thursday, September 3, 2020
With 3.011 billion gross minutes viewed, the launch of the second seas ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when ...
- Analysis Shows News Media Gave 20% More Coverage To Republican Vs. Democratic Convention
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
News media devoted 20% more coverage of the Republican National Convention th ...
- IAB Report Projects Digital Will Rise 6% Amid 8% Decline In U.S. Ad Spending This Year
MediaDailyNews, Joe Mandese - Wednesday, September 2, 2020
U.S. ad spending is now expected to decline 8% vs. 2019, accordi ...
- What If Americans Are Just Sick-And-Tired Of You-Know-Who?
Red, White & Blog, Joe Mandese - Wednesday, September 2, 2020
One of my favorite Marvel Comics is the "What If" series posi ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next Year
Research Intelligencer, Joe Mandese - Wednesday, September 2, 2020
As of early August, advertisers and agency executives responsible for setting ...
- Nielsen 'Universe' Expands Just 0.3%
MediaDailyNews, Joe Mandese - Monday, August 31, 2020
The Nielsen universe continues to expand, albeit modestly, with U.S. TV househol ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs ...
- Final Night TV Audience Of RNC Trails DNC's By 3.3%
Marketing Politics Weekly, Joe Mandese - Friday, August 28, 2020
The network TV audience for the final night of the Republican Nation ...
- Study Finds Political Marketing Specialists Lack Visibility About Achieving Goals, Cite Digital Platforms
Marketing Politics Weekly, Joe Mandese - Monday, August 31, 2020
The volatile nature of the current political climate -- especially the errat ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote i ...
- TV Audience Drops For RNC's Third Night, Trails DNC Average
Marketing Politics Weekly, Joe Mandese - Thursday, August 27, 2020
The network television audience for the third night of the Republican Nation ...
- 'I Could Stand In The Middle Of The South Lawn And Shoot Holes In The People's House'
Red, White & Blog, Joe Mandese - Friday, August 28, 2020
The 2020 Republican National Convention ended the way the 2016 RNC di ...
- UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
It's well known that stay-at-home has driven video consumption rates upward, b ...
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
Conventional pay TV services (cable, satellite, telcos) no longer are the defau ...
- Networks Devote Half Again More Coverage To RNC Vs. DNC
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Halfway through the Republican National Convention, broadcast and cable TV news networ ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audienc ...
- Havas Acquires Australia's Hyland, Bolsters Sydney-Based Media Offering
MediaDailyNews, Joe Mandese - Wednesday, August 26, 2020
Havas Group has acquired Sydney, Australia-based independent media services agency Hyland, a ...
- The Mother Of All Tuckers: How Shocked Are We That The Fox News Host Defends Armed Vigilantism?
Red, White & Blog, Joe Mandese - Thursday, August 27, 2020
The incident comes a year after a push to boycott and fi ...