USIM has been named the media services agency for Sambazon, marketer of a line of organic Acai products. Acai is known as a superfood, containing high levels of antioxidants.
USIM will lead media strategy for Sambazon’s brands to boost brand awareness and strengthen its position as a global leader in the Acai industry. Sambazon positions itself as marketing certified organic and Free Trade Acai products that promote biodiversity and sustainability for thousands of acres of rainforest.
The client had no previous full-service agency and is estimated to bill about $3 million in media annually.
The Sambazon business will be managed out of USIM’s Irvine office.