- Final Night TV Audience Of RNC Trails DNC's By 3.3%
Marketing Politics Weekly, Joe Mandese - Friday, August 28, 2020
The network TV audience for the final night of the Republican Nation ...
- Study Finds Political Marketing Specialists Lack Visibility About Achieving Goals, Cite Digital Platforms
Marketing Politics Weekly, Joe Mandese - Monday, August 31, 2020
The volatile nature of the current political climate -- especially the errat ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote i ...
- TV Audience Drops For RNC's Third Night, Trails DNC Average
Marketing Politics Weekly, Joe Mandese - Thursday, August 27, 2020
The network television audience for the third night of the Republican Nation ...
- 'I Could Stand In The Middle Of The South Lawn And Shoot Holes In The People's House'
Red, White & Blog, Joe Mandese - Friday, August 28, 2020
The 2020 Republican National Convention ended the way the 2016 RNC di ...
- UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
It's well known that stay-at-home has driven video consumption rates upward, b ...
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
Conventional pay TV services (cable, satellite, telcos) no longer are the defau ...
- Networks Devote Half Again More Coverage To RNC Vs. DNC
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Halfway through the Republican National Convention, broadcast and cable TV news networ ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audienc ...
- Havas Acquires Australia's Hyland, Bolsters Sydney-Based Media Offering
MediaDailyNews, Joe Mandese - Wednesday, August 26, 2020
Havas Group has acquired Sydney, Australia-based independent media services agency Hyland, a ...
- The Mother Of All Tuckers: How Shocked Are We That The Fox News Host Defends Armed Vigilantism?
Red, White & Blog, Joe Mandese - Thursday, August 27, 2020
The incident comes a year after a push to boycott and fi ...
- How About Never, Is Never Good For Consumers Sharing Data With You?
Research Intelligencer, Joe Mandese - Thursday, August 27, 2020
That's the finding of a new national survey from Privitar, which sho ...
- DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Ratings for the Republican National Convention's first night trailed the Democratic Nation ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack fr ...
- The Irony Throne: First Lady Uses Rose Garden To Troll All Former First Ladies, The Media Too
Red, White & Blog, Joe Mandese - Wednesday, August 26, 2020
Day Two featured the First Lady's attack on the media for ignori ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models
Research Intelligencer, Joe Mandese - Wednesday, August 26, 2020
"Improved transparency" is the main factor driving programmatic trading models among t ...
- American Carnies: Why The RNC's Running Joke Rhymes With #Coke
Red, White & Blog, Joe Mandese - Tuesday, August 25, 2020
"If you really want to drive them crazy, say 12 more years ...
- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last Septemb ...
- U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
MediaDailyNews, Joe Mandese - Friday, August 21, 2020
The erosion of U.S. ad spending continues to moderate, falling at i ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
MediaDailyNews, Joe Mandese - Thursday, August 20, 2020
The world's biggest advertisers have largely embraced programmatic media-buying and as th ...
- The Answer Is Yes, It's Supposed To Be A Bad Thing
Red, White & Blog, Joe Mandese - Thursday, August 20, 2020
People may debate whether he's serious or just trolling us, but t ...
- Epic Games Parodies Apple Spot To Stop 2020 from Becoming '1984'
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
To help draw attention to Apple's "monopoly" control of the App Stor ...
- Havas Media Becomes 1st Agency To Back Prebid.org
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
Havas Media Group, one of the first agencies to begin trading med ...
- Video Views Soar During Q2, Especially On Connected TVs
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2020
After surging to new highs during the first quarter, video views ...
- Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2020
Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Does Natalie Monbiot Dream Of Electric Sheep?
RTBlog, Joe Mandese - Monday, August 17, 2020
After more than a decade navigating the future on Madison Avenue, t ...
- Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
Research Intelligencer, Joe Mandese - Wednesday, August 12, 2020
The ad industry often debates whether it is better to reach multicultur ...
- Nielsen 'Work-From-Home Edition' Finds Pre-/Post-Covid Employee Differences
Research Intelligencer, Joe Mandese - Thursday, August 13, 2020
Leveraging its "observational panel" in combination with a custom Scarborough survey th ...
- Burger King Makes The Mask The Medium, And The Message
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Consumers who place orders in advance via Burger King Belgium's "Safe Orde ...