- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last Septemb ...
- U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
MediaDailyNews, Joe Mandese - Friday, August 21, 2020
The erosion of U.S. ad spending continues to moderate, falling at i ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
MediaDailyNews, Joe Mandese - Thursday, August 20, 2020
The world's biggest advertisers have largely embraced programmatic media-buying and as th ...
- The Answer Is Yes, It's Supposed To Be A Bad Thing
Red, White & Blog, Joe Mandese - Thursday, August 20, 2020
People may debate whether he's serious or just trolling us, but t ...
- Epic Games Parodies Apple Spot To Stop 2020 from Becoming '1984'
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
To help draw attention to Apple's "monopoly" control of the App Stor ...
- Havas Media Becomes 1st Agency To Back Prebid.org
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
Havas Media Group, one of the first agencies to begin trading med ...
- Video Views Soar During Q2, Especially On Connected TVs
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2020
After surging to new highs during the first quarter, video views ...
- Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2020
Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Does Natalie Monbiot Dream Of Electric Sheep?
RTBlog, Joe Mandese - Monday, August 17, 2020
After more than a decade navigating the future on Madison Avenue, t ...
- Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
Research Intelligencer, Joe Mandese - Wednesday, August 12, 2020
The ad industry often debates whether it is better to reach multicultur ...
- Nielsen 'Work-From-Home Edition' Finds Pre-/Post-Covid Employee Differences
Research Intelligencer, Joe Mandese - Thursday, August 13, 2020
Leveraging its "observational panel" in combination with a custom Scarborough survey th ...
- Burger King Makes The Mask The Medium, And The Message
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Consumers who place orders in advance via Burger King Belgium's "Safe Orde ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The MRC has scuttled the second phase of an audit of Google ...
- Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019
Research Intelligencer, Joe Mandese - Wednesday, August 12, 2020
Despite being a banner year in terms of political ad spending, t ...
- OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The COVID-19 pandemic has been a "perfect storm" that has accelerated adopti ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are laz ...
- In Joe We Trust: The Other Guy, Not So Much
Red, White & Blog, Joe Mandese - Wednesday, August 12, 2020
Three months after benchmarking the trust Americans imbue in Joe Biden's presidenti ...
- GroupM Shops Profile Modern Teens, Finds Nothing The Matter With Them Today
Research Intelligencer, Joe Mandese - Tuesday, August 11, 2020
There are some surprising -- and not-so-surprising -- things uncovered about contempora ...
- TV News Networks Approach Parity As Trusted Brands
TV Watch, Joe Mandese - Tuesday, August 11, 2020
Two years into a unique tracking study measuring the role that viewer ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study sho ...
- How The Pandemic Is Accelerating B2B Digital Ad Spending
Research Intelligencer, Joe Mandese - Monday, August 10, 2020
While the overall U.S. ad marketplace likely will experience it's worst recessi ...
- GroupM Finds China Outpacing U.S., Worldwide Ad Economies
Research Intelligencer, Joe Mandese - Monday, August 10, 2020
Just as China is expanding its share of the global economy ...
- President's Digital Trade War With China Could Take Billions More Out Of The U.S. Ad Market
RTBlog, Joe Mandese - Monday, August 10, 2020
A year ago, the White House's escalation of a trade war wi ...
- The 'Real Money' Behind Pirate IPTV Services: $1 Billion+
MediaDailyNews, Joe Mandese - Friday, August 7, 2020
According to a study released Thursday by the Digital Citizens Alliance a ...
- Report Finds Pirate IPTV Market Tops $1 Billion In The U.S.
Research Intelligencer, Joe Mandese - Friday, August 7, 2020
According to a study released Thursday by the Digital Citizens Alliance a ...
- When Someone Shows You Who They Are, Believe Them The First Time: #IIWII
Red, White & Blog, Joe Mandese - Thursday, August 6, 2020
With less than 89 days until America gets to answer that questio ...
- 'New Nielsen' Unlocks Marginal Value: Mostly From 'Connect' Not 'Media'
Research Intelligencer, Joe Mandese - Thursday, August 6, 2020
In the history of advertising and media industry financial asset dealings, f ...
- How Travel Ad Spending Correlates With COVID-19 Cases
Research Intelligencer, Joe Mandese - Thursday, August 6, 2020
It may not be surprising by now that travel industry ad spendi ...
- Publicis' Tom Goodwin, Opponent Of Cancel Culture, Falls Victim To It
MediaDailyNews, Joe Mandese - Wednesday, August 5, 2020
Tom Goodwin, who rose fast as an ad industry media futurist bas ...