- U.S. Podcast Advertising To Top $1 Billion Next Year
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2020
The U.S. podcast advertising marketplace is on pace to top $1 billi ...
- U.S. Ad Economy Outpaces GDP During Q2 And First Half
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
The U.S. Bureau of Economic Analysis reported that the U.S. ad econo ...
- Top Reasons For In-Housing Programmatic Vary By Market
Research Intelligencer, Joe Mandese - Monday, August 3, 2020
Sixty-nine percent of marketers have moved their programmatic media-buying all or part ...
- How In-House Became The Norm For Programmatic Media-Buying
RTBlog, Joe Mandese - Monday, August 3, 2020
When it comes to the fastest-growing segment of media-buying -- programmatic ...
- IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
In this week's episode of IPG Media Lab's "Floor 9" podcast, t ...
- Mindshare Leads Media Agencies In First-Half Growth, Holding Cos. Drop As Much As 23%
Research Intelligencer, Joe Mandese - Friday, July 31, 2020
GroupM's Mindshare unit had the best first half of 2020, increasing i ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- It's The Stupidity, Stupid
Red, White & Blog, Joe Mandese - Thursday, July 30, 2020
The biggest factor influencing the outcome of elections is stupidity, not t ...
- Racial Injustice Protests Score High Nielsen Ratings
MediaDailyNews, Joe Mandese - Wednesday, July 29, 2020
A multitude of consumer research has already established that a majority ...
- How Sports Flipped Places With Online Game Sites
Research Intelligencer, Joe Mandese - Tuesday, July 28, 2020
When live sports events were suspended in late February due to concer ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%
MediaDailyNews, Joe Mandese - Tuesday, July 28, 2020
The U.S. and world ad economies will contract 6.3% and 9.4%, respectivel ...
- Study Finds Parents Alarmed By Ads Their Kids See On YouTube
MediaDailyNews, Joe Mandese - Tuesday, July 28, 2020
More than two-thirds of American parents say they are concerned about t ...
- Parenting Paradox: Americans Alarmed About Kids' Screen Time, But Providing Them Smartphones At Young Ages
Research Intelligencer, Joe Mandese - Tuesday, July 28, 2020
American parents are facing a paradox when it comes to the amou ...
- UM Taps Garcia As First Chief Privacy Officer
MediaDailyNews, Joe Mandese - Monday, July 27, 2020
IPG Mediabrands UM unit has named Arielle Garcia its first Chief Priva ...
- Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, July 27, 2020
After plummeting 31% in May, the U.S. ad market showed signs ...
- Ad Industry 2020 Consensus Revised Down 6.1% On Zenith Update
Research Intelligencer, Joe Mandese - Monday, July 27, 2020
The world's ad economy will decline more than 6%, while the U. ...
- Suppose They Gave A Boycott And Nobody From The Long Tail Came?
RTBlog, Joe Mandese - Monday, July 27, 2020
Don't be shocked to see Facebook's advertising results expand, not contract, wh ...
- Analysts Upgrade Agency Outlook, Caution Industry Remains In Transition, 'At Best'
MediaDailyNews, Joe Mandese - Friday, July 24, 2020
Big agency stocks continue trading below pre-COVID-19 levels, but at least o ...
- It's The Pandemic, Stupid
Red, White & Blog, Joe Mandese - Thursday, July 23, 2020
If you want to understand why the White House resumed its COVID- ...
- Fox Adds 'Virtual Fans' To MLB Telecasts. Will It Boost Real Ratings?
MediaDailyNews, Joe Mandese - Thursday, July 23, 2020
Major league sports have long had "virtual" billboards, signage and other for ...
- Dozens Of Agencies, Media, Others Qualify For Initial ANA Diversity Supply Chain List
MediaDailyNews, Joe Mandese - Thursday, July 23, 2020
Dozens of agencies, media companies, researchers and technology companies have met t ...
- Marketers Ask For Programmatic Log Files, OpenX Fulfills Their Request
MediaDailyNews, Joe Mandese - Thursday, July 23, 2020
As part of an effort to make programmatic media buys even mo ...
- After 13 Waves, Mindshare Finds Pandemic Media Paradoxes Abound
MediaDailyNews, Joe Mandese - Wednesday, July 22, 2020
Months into the COVID-19 pandemic a surprising media paradox has manifested, accordi ...
- MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digital Video
MediaDailyNews, Joe Mandese - Wednesday, July 22, 2020
As digital ad technologies continue to evolve new and unintended consequences emerg ...
- First Wave Of Data Released On 'First Wave' Of Pandemic Ad Spending: Anglo Markets Fall 28%
MediaDailyNews, Joe Mandese - Monday, July 20, 2020
Ad spending plummeted 28% across the major Anglo media markets -- t ...
- Experiential Marketing -- Especially Live Consumer Events -- Take $13 Billion Hit In 2020
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2020
In a world where many forms of human experiences have shifted fr ...
- International Marketers Plan More Remote, Less Office Work
Research Intelligencer, Joe Mandese - Tuesday, July 21, 2020
Only 15.2% of international marketers expect to return to regular office workda ...
- Some Unexpected Media Indicators, Including A Lagging One, For Returning To Normal
RTBlog, Joe Mandese - Monday, July 20, 2020
Some of the most interesting -- and sometimes surprising -- insights charti ...
- Mindshare Launches Black 'Inclusion PMP,' Intends To Overcome Programmatic Bias
MediaDailyNews, Joe Mandese - Thursday, July 16, 2020
Just weeks after parent GroupM launched a multicultural marketplace, its Mindshare un ...