- Dstillery Taps Media Sales Vet Buckley, Ad Tech Vet Tse
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
Veteran publisher and media ad sales chief Sheila Buckley has joined Dstille ...
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
Research Intelligencer, Joe Mandese - Thursday, March 19, 2020
While TV lost only a small number of advertisers during the Gre ...
- President No Longer Favored To Win Reelection, Biden Now Tied At Even Money
Marketing Politics Weekly, Joe Mandese - Monday, March 16, 2020
For the first time in the past 12 months, the incumbent ...
- VideoAmp Names Comscore's Chasin Chief Measurability Officer, Signals Broader Industry Shift
MediaDailyNews, Joe Mandese - Wednesday, March 18, 2020
Josh Chasin, the Chief Research Officer of Comscore since 2007, has join ...
- An Ad Industry Forecast You Never Wanted To See
Red, White & Blog, Joe Mandese - Wednesday, March 18, 2020
It's not uncommon for some of Madison Avenue's leading modelers to foreca ...
- Impact Of COVID-19 On Broadband, Video Models
Research Intelligencer, Joe Mandese - Wednesday, March 18, 2020
As displaced Americans spend more time sheltering at home, the prognosis ...
- How COVID-19 Outbreaks Correlate To A Surge In VPN Usage
Research Intelligencer, Joe Mandese - Wednesday, March 18, 2020
One of the interesting -- but probably not surprising -- changes ...
- Long-Term Ad Outlook Erodes For China, Will The Rest Of The World Follow?
MediaDailyNews, Joe Mandese - Tuesday, March 17, 2020
If China was the canary in the coal mine of the glob ...
- Obit: Pioneering Media Researcher Gale Metzger, Dead At 83
MediaDailyNews, Joe Mandese - Tuesday, March 17, 2020
Metzger is perhaps best known for creating the SMART (Systems for Measuri ...
- 6.1 Million Homes Tune Into Biden/Sanders Debate
Marketing Politics Weekly, Joe Mandese - Monday, March 16, 2020
Viewership of the Democratic debate aired by CNN and Univision Sunday nig ...
- eMarketer Slashes 2020 Ad Outlook By $20 Billion, Cites China
MediaDailyNews, Joe Mandese - Friday, March 13, 2020
eMarketer slashed its 2020 global ad outlook by $20.3 billion to $691 ...
- 'It Would Be Great If We Could Really Give The News Correctly'
Red, White & Blog, Joe Mandese - Monday, March 16, 2020
The scariest part of the President's method of gaslighting us, is wh ...
- How Coronavirus Is Impacting TV Viewership: The Good And The Bad
Research Intelligencer, Joe Mandese - Monday, March 16, 2020
The Coronavirus is impacting TV audiences in some new and most like ...
- The Most Important 'Scape' The Ad Industry Will Ever Need, Trust Me
RTBlog, Joe Mandese - Monday, March 16, 2020
Advertising, media and technology industry "scapes" -- the kind of graphically organiz ...
- Comscore Begins Measuring Twitch, Uses 'Tag-less' Method
MediaDailyNews, Joe Mandese - Thursday, March 12, 2020
In another sign of maturation for the burgeoning esports marketplace, Comscore th ...
- Clients Say Advertising Not First Career Choice, But Align With Agencies On Reasons For Picking It
MediaDailyNews, Joe Mandese - Friday, March 13, 2020
More than half of industry executives say advertising was their first choi ...
- 'Big Data' Shows Encouraging Signs Of Consumer, Industrial Normalization In China
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
While China's industry marketing and consumer spending patterns are not necessarily correlat ...
- 'March Madness' Average Ad Unit Costs
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
In light of the National College Athletic Associations decision to cancel t ...
- NCAA Nixes Live March Madness Tournament Attendees
MediaDailyNews, Joe Mandese - Wednesday, March 11, 2020
The NCAA this afternoon announced it will have no live fans attendi ...
- Nielsen: Omnichannel Shoppers To Reach Tipping Point In Two Years
Research Intelligencer, Joe Mandese - Wednesday, March 11, 2020
Currently, only 46% of U.S. households are defined as "omnichannel" shoppers, meani ...
- TV No Longer The 'Go-To' Device For Watching Video
Research Intelligencer, Joe Mandese - Wednesday, March 11, 2020
Over-the-top (OTT) and mobile devices are the "go-to" interface for consumers ...
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open Web
MediaDailyNews, Joe Mandese - Wednesday, March 11, 2020
A fundamental paradox of the digital advertising marketplace is underscored in ...
- How Much Have YOU Heard Or Read About QAnon?
Red, White & Blog, Joe Mandese - Wednesday, March 11, 2020
As far as dog whistles go, none may be as dangerous ...
- Ad-, Park-based Media Companies Face Greatest Coronavirus Risk -- Especially TV
Research Intelligencer, Joe Mandese - Wednesday, March 11, 2020
Media companies depending on advertising, theatrical and theme park revenues are mo ...
- The Medium Is The State Of Mind: Platforms Exhibit Variances
Research Intelligencer, Joe Mandese - Wednesday, March 11, 2020
While digital media are frequently bought on the basis of behavioral and/ ...
- IAB Taps Former IPG Vet Cohen As New President
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2020
David Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has be ...
- Offers: Study Finds, All In All, They're Just Another Click In The Wall
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
The vast majority (88%) of users of so-called app-based "offerwalls" value su ...
- Analyst: Netflix To Lose, Not Gain Streamers Due To Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issu ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revis ...
- Kantar Study Finds Chinese Population Changed Media Habits To Research Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
At the height of China's Coronavirus outbreak, the nation's population dramatically alter ...
