- Experiential Marketing -- Especially Live Consumer Events -- Take $13 Billion Hit In 2020
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2020
In a world where many forms of human experiences have shifted fr ...
- International Marketers Plan More Remote, Less Office Work
Research Intelligencer, Joe Mandese - Tuesday, July 21, 2020
Only 15.2% of international marketers expect to return to regular office workda ...
- Some Unexpected Media Indicators, Including A Lagging One, For Returning To Normal
RTBlog, Joe Mandese - Monday, July 20, 2020
Some of the most interesting -- and sometimes surprising -- insights charti ...
- Mindshare Launches Black 'Inclusion PMP,' Intends To Overcome Programmatic Bias
MediaDailyNews, Joe Mandese - Thursday, July 16, 2020
Just weeks after parent GroupM launched a multicultural marketplace, its Mindshare un ...
- Campaign 2020's 80/20 Rule: Broadcast Vs. Cable TV Ad Spending
Research Intelligencer, Joe Mandese - Friday, July 17, 2020
Political ad spending is proving to be a boom for broadcasters, taki ...
- Persons Using TV Fall Below Pre-Pandemic Levels
Research Intelligencer, Joe Mandese - Friday, July 17, 2020
The pandemic gods giveth, and they taketh away. That seems to ...
- Horizon Finds American Awareness, Support Growing For #StopHateForProfit
MediaDailyNews, Joe Mandese - Thursday, July 16, 2020
Nearly a month into a grassroots campaign encouraging brand marketers to boyco ...
- The Presidency Of Selling: 2016-20
Red, White & Blog, Joe Mandese - Thursday, July 16, 2020
The current presidency began with crass commercialization of those inside the Whi ...
- 'Sales' Is The Top KPI For Media Companies, Both Big And Small
Research Intelligencer, Joe Mandese - Thursday, July 16, 2020
Research, isights and analytics continue to be a vital function inside mo ...
- Horizon Finds Americans Aware Of Facebook As Ad Boycott Target
Research Intelligencer, Joe Mandese - Thursday, July 16, 2020
A significant number of Americans who have heard about campaigns by bra ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- ANA Study Finds Content Marketing Growing, Shifting From In-House To External Shops
Research Intelligencer, Joe Mandese - Wednesday, July 15, 2020
While the role of advertising agencies remains in question for various for ...
- The Six Tribes Of COVID-19, A New Consumer Segmentation Schema
Research Intelligencer, Joe Mandese - Wednesday, July 15, 2020
Six substantive waves of multinational consumer research studies into the COVID-19 pandemi ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and oth ...
- Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
Research Intelligencer, Joe Mandese - Tuesday, July 14, 2020
Although most ad execs expect their budgets to decline for the foreseeab ...
- UM, American Express Are 'All In' For Small Biz
MediaDailyNews, Joe Mandese - Friday, July 10, 2020
IPG Mediabrands UM unit, and its client American Express, have kicked o ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
MediaDailyNews, Joe Mandese - Monday, July 13, 2020
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- Why The Most Important New Industry Acronym May Be RCT
RTBlog, Joe Mandese - Monday, July 13, 2020
It's been a while since I've heard the old Wanamaker chestnut "ha ...
- 2020 'Ephron' Award Recipient: Josh Chasin
MediaDailyNews, Joe Mandese - Friday, July 10, 2020
The Advertising Research Foundation has named long-time industry media researcher Josh Chas ...
- 'The Drum' Taps Dentsu Aegis' Hein As U.S. Editor
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2020
Kenneth Hein, former Chief Communications Officer for Dentsu Aegis Network (DAN) ...
- IPG Units Find Video Ad Format Mixes Work Best In The Media Mix
MediaDailyNews, Joe Mandese - Thursday, July 9, 2020
New research conducted by IPG Mediabrands Magna and IPG Media Lab uni ...
- Procurement Metrics Shared/Not Shared With Marketing Teams
Research Intelligencer, Joe Mandese - Thursday, July 9, 2020
As part of an effort to "revolutionize" the role of procurement ...
- IPG Units Find Video Ad Format Mixes Work Best In The Media Mix
Research Intelligencer, Joe Mandese - Thursday, July 9, 2020
New research conducted by IPG Mediabrands Magna and IPG Media Lab uni ...
- When The Going Gets Weird, 'The New York Times Magazine' Turns To Fiction, Entirely
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2020
For the first time ever, "The New York Times Magazine" is turni ...
- WFH Employees Acknowledge Engaging In Fireable Offenses During Work Hours
Research Intelligencer, Joe Mandese - Wednesday, July 8, 2020
The vast majority of employees working from home concede they are engagi ...
- Most Ad Pros Uncomfortable Returning To Office Anytime Soon
Research Intelligencer, Joe Mandese - Wednesday, July 8, 2020
A majority (59%) of ad industry professionals say they are not comfortab ...
- Correction: 'Ad Age' Says It's Not For Sale
Digital News Daily, Joe Mandese - Monday, July 6, 2020
"Ad Age is not for sale," President and Publisher Josh Golden sa ...
- Most Ad Pros Experiencing Work-From-Home 'Burnout,' Rank Highest Among Those Seeking A New Job
MediaDailyNews, Joe Mandese - Monday, July 6, 2020
Professionals in all U.S. industries report they are experiencing "workplace burnout" d ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2020
It was the best of quarters, it was the worst of quarter ...
- Correction: Final 2019 Mindshare Billings Revised Upward By Comvergence
MediaDailyNews, Joe Mandese - Thursday, July 2, 2020
Mindshare's final 2019 U.S. billings grew 6.4% to $7.0 billion, not declin ...