- Correction: Final 2019 Mindshare Billings Revised Upward By Comvergence
MediaDailyNews, Joe Mandese - Thursday, July 2, 2020
Mindshare's final 2019 U.S. billings grew 6.4% to $7.0 billion, not declin ...
- Crisis Accelerates In-House Shift, Especially Media Services
Research Intelligencer, Joe Mandese - Monday, July 6, 2020
Nearly a third (32%) of marketing, advertising and media services work th ...
- Updated: 50 Years Ago 'Advertising Age' Was The Bible Of The Ad Industry, Says It Still Is
RTBlog, Joe Mandese - Monday, July 6, 2020
Some skuttlebutt I heard this weekend that "Ad Age" is on t ...
- Mindshare: Consumer Optimism Is A Lie
MediaDailyNews, Joe Mandese - Thursday, July 2, 2020
While a variety of self-reported consumer surveys suggest many are feeling mo ...
- Badwill
Red, White & Blog, Joe Mandese - Thursday, July 2, 2020
The focus of the brand boycott of Facebook has been on h ...
- Big Brands Back Non-Ad-Supported, All-News Audio Network For Blacks
MediaDailyNews, Joe Mandese - Tuesday, June 30, 2020
The Black Information Network (BIN) is a new 24/7 national and loc ...
- Study Finds Consumers Feel They Are More Dependent On Media Tech, But It Makes Life More Complicated
MediaDailyNews, Joe Mandese - Wednesday, July 1, 2020
Consumers are expressing an increasing paradox about the impact of media technolo ...
- OMD Remains No. 1, But Carat Had Best Billings Gains Of 2019, Moving To No. 2
MediaDailyNews, Joe Mandese - Wednesday, July 1, 2020
Omnicom's OMD remained the top U.S. media agency in terms of med ...
- Facebook Employees Worried About Ad Boycott, But Most Still Support Zuckerberg's Leadership
Research Intelligencer, Joe Mandese - Wednesday, July 1, 2020
Forty-two percent of Facebook employees are concerned about the burgeoning boycott ...
- Big 3 Media Holding Cos Got A Little Less Big In 2019, Billings Slid 4%
Research Intelligencer, Joe Mandese - Wednesday, July 1, 2020
Last year wasn't a good one for the Big 3 agency holdi ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
The U.S. ad market had another steep decline in May, falling 3 ...
- TV Shows To Binge This Summer
Research Intelligencer, Joe Mandese - Tuesday, June 30, 2020
This is the era of Peak TV+. In addition to broadcast a ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" gra ...
- Gnats On An Elephant's Back
RTBlog, Joe Mandese - Sunday, June 28, 2020
Rishad Tobaccowala once famously described the ad industry as cockroaches. He mea ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
In what may well be the first publicly stated principles by ...
- Horizon Media Braces For New Round Of Preemptions (No, Not That Kind)
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
After months of social distancing restrictions, followed by some recent relaxation, America ...
- Horizon Media Study Finds Racial Injustice Dominating Pandemic Conversations, For Now
Research Intelligencer, Joe Mandese - Friday, June 26, 2020
"As we enter the third week of mass protests across the U ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprieta ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended ...
- In Brands We Trust: But For All Others, It's Still About Cash
Research Intelligencer, Joe Mandese - Thursday, June 25, 2020
Brand trust now ranks second only to price as the most importa ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
"Brand loyalty is up for grabs!" That's the conclusion of a stu ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
Research Intelligencer, Joe Mandese - Tuesday, June 23, 2020
One of the unintended consequences of the COVID-19 pandemic appears to ha ...
- Vive La Difference: How Consumer Sentiment Has Changed Post-Pandemic
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
Nielsen has published a unique, interesting analysis of shifting consumer sentiment followi ...
- Wrapify Options Gig Economy Drivers To Promote 'Silence Is Not An Option' PSA
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
Wrapify, an out-of-home media company that installs car-topper media on vehicles us ...
- WFA: Most Marketers Still Deferring Ad Campaigns 6 Months Or Longer
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
Months into the global pandemic, a majority of senior marketing executives sti ...
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
More than four years after Nielsen lost accreditation for the demographic audien ...
- DPAA Forms Diversity Board To Boost Representation In OOH Media
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
The Digital Place-Based Advertising Association (DPAA) has created a Diversity & Inclusi ...
- Havas Media, Battery Team To Boost Epic Game Users
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
Havas units Havas Media and Battery Agency were tapped by Epic Gam ...
- Global Ad Consensus Goes South On GroupM's -11.8% Update
Research Intelligencer, Joe Mandese - Tuesday, June 23, 2020
The ad industry consensus for the global ad economy has moved firm ...
- Net 'Negative' Marketer Sentiment Drops By More Than Half In Next 6 Months
Research Intelligencer, Joe Mandese - Tuesday, June 23, 2020
Marketers are still feeling negative about their overall business environment, but th ...