- Advertisers Increase The Time It Takes To Pay Agencies, Shorten It For Media
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
While major national advertisers appear to be doing a better job ...
- Tobaccowala Outgrows Publicis, Relinquishes Chief Growth Role
MediaDailyNews, Joe Mandese - Monday, March 9, 2020
Nearly four decades after joining as an IT guy in the med ...
- Majority Of Ad Execs Expect To Utilize AI For Versioning Or Strategy, Not Creating Ads
Research Intelligencer, Joe Mandese - Monday, March 9, 2020
While only half of ad executives have explicit plans to utilize artifici ...
- This Time, We're Indexing You
RTBlog, Joe Mandese - Monday, March 9, 2020
Since we originally launched this blog with a real-time data tracking ind ...
- Facebook Not Complying With Political Ad Disclosures, Study Finds 'Dubious' Sources Using Tactics Similar To Russia's
Marketing Politics Weekly, Joe Mandese - Friday, March 6, 2020
An exhaustive study conducted by academic researchers at New York University's Tand ...
- Ad Industry Intel Shows Half Have No Plans For AI
MediaDailyNews, Joe Mandese - Friday, March 6, 2020
For all the industry discussion surrounding artificial intelligence, half of ad exe ...
- Spice Marketer McCormick Taps 360i As Media AOR
MediaDailyNews, Joe Mandese - Thursday, March 5, 2020
Iconic American spice and seasoning products marketer McCormick has tapped Dentsu Aeg ...
- Americans Becoming 'Sleepy Joes,' Even Republicans
Marketing Politics Weekly, Joe Mandese - Thursday, March 5, 2020
Americans say they have lost sleep ever since the incumbent became Presiden ...
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings Too
MediaDailyNews, Joe Mandese - Thursday, March 5, 2020
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks ...
- The ROI Candidate
Red, White & Blog, Joe Mandese - Thursday, March 5, 2020
At $10 per vote yielded through noon on March 4, Biden h ...
- Only A Third Of Marketers Deem Programmatic In-Housing Simple, Satisfied With Results
Research Intelligencer, Joe Mandese - Thursday, March 5, 2020
For all the industry hype surrounding the shift of clients bringing the ...
- CTV Now Half Of All Digital Video Ad Impressions, Growing Fast
Research Intelligencer, Joe Mandese - Thursday, March 5, 2020
The supply of connected tv (CTV) has more than tripled over t ...
- The Billion Dollar Primary (And Then Some)
Marketing Politics Weekly, Joe Mandese - Thursday, February 27, 2020
Actually, as of 12pm (EST) today, candidates have spent $1.03 billion, a ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2020
There's a fundamental disconnect between the goals of the ad industry ...
- #LASA: Let America Sleep Again
Red, White & Blog, Joe Mandese - Wednesday, March 4, 2020
If you're like me, you probably haven't had many restful night's sle ...
- Ad Industry Has An Ethics Problem, And It's Inside The Heads Of Its Next Generation
Research Intelligencer, Joe Mandese - Wednesday, March 4, 2020
Only 15% of undergraduate students at American colleges and universities perceive t ...
- Study Finds TV, Email Deliver Greatest Reach Among Super Tuesday Voters
Marketing Politics Weekly, Joe Mandese - Tuesday, March 3, 2020
When it comes to reaching registered voters in key Super Tuesday state ...
- Inside David Verklin
MediaDailyNews, Joe Mandese - Wednesday, September 26, 2007
Editor's Note: In memory of "Inside The Actors Studio" founder/host James Lipto ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on t ...
- GroupM: Canada's Ad Growth Decelerating, Coronavirus A 'Wildcard'
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
The expansion of Canada's ad economy has begun a deceleration that wi ...
- Consumers Deem Netflix More Indispensable Than Major TV Networks
Research Intelligencer, Joe Mandese - Monday, March 2, 2020
Asked which viewing option they would keep if their options were limite ...
- This Just In: GroupM's Canada Ad Market Forecast
Research Intelligencer, Joe Mandese - Monday, March 2, 2020
Media spending growth in Canada appears to mirror that of the U.S ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk ...
- Corona Beer Goes Viral (Not In The Good Way)
MediaDailyNews, Joe Mandese - Friday, February 28, 2020
While the potential pandemic spread of the Coronavirus is impacting brands, no ...
- Machines To Surpass Humans In Consumer Interaction Within 3 Years
Research Intelligencer, Joe Mandese - Friday, February 28, 2020
AI is having a profound effect on all facets of marketing a ...
- TikTok Achieves Critical Mass, Approaches Twitter's Share Of Social Users
MediaDailyNews, Joe Mandese - Thursday, February 27, 2020
Social media phenom TikTok has achieved critical mass, according to the first-ev ...
- Ad Execs Increasingly Using Mobile Audio In Lieu Of AM/FM Radio Buys
MediaDailyNews, Joe Mandese - Thursday, February 27, 2020
Nearly half of ad execs say they are using mobile audio advertisi ...
- Most Ad Execs Using Location-Based Data, Primarily For Ad Targeting
Research Intelligencer, Joe Mandese - Thursday, February 27, 2020
The majority of ad executives are currently utilizing location-based data, and t ...
- Conservative Sites: Examiner Continues To Ascend, Fox News Continues To Dominate
Marketing Politics Weekly, Joe Mandese - Tuesday, February 25, 2020
The Washington Examiner registered its 13th consecutive month of year-over-year increases ...
- 'Trust' Reaches A High For All TV News Brands, Except One
Marketing Politics Weekly, Joe Mandese - Tuesday, February 25, 2020
In the aftermath of the presidential impeachment, all of America's leading ...
