- Half Of Ad Execs Say Ad Spending 'Hit Bottom' In April, Others See Recession Continuing
MediaDailyNews, Joe Mandese - Monday, May 11, 2020
If there is a "bottom" to the rollback of ad spending duri ...
- ANA Publishes Buyers Guide For Media Data, Takes Aim At Agency-Owned Data Platforms
Research Intelligencer, Joe Mandese - Monday, May 11, 2020
With at least half of Madison Avenue (IPG's Acxiom, Publicis' Epsilon, a ...
- OTT Penetration Tops Three-Quarters Of U.S. Homes
Research Intelligencer, Joe Mandese - Monday, May 11, 2020
As of Q1 2020, more than three-quarters of U.S. broadband households we ...
- Prime-Time Ad Prices Plummet In April
Research Intelligencer, Joe Mandese - Monday, May 11, 2020
Data from SQAD shows change in average prime-time ad-unit costs from t ...
- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID- ...
- How COVID-19 Is Influencing American Opinions Of Candidates
Marketing Politics Weekly, Joe Mandese - Friday, May 8, 2020
Both 2020 Presidential candidates are "under water" when it comes to the ...
- OOH Data Shows Americans' Daily Travel Continues To Return To Normal
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Americans' daily travel patterns continue to approach recent norms, as many stat ...
- This Week's IPG 'Floor 9' COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
In the seventh edition of a special COVID-19 series, IPG Media Lab ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, T ...
- Romancing The Phone: How It Became Our Significant Other
Research Intelligencer, Joe Mandese - Friday, May 8, 2020
Even pre-pandemic, a significant number of Americans were already jealous of the ...
- Americans More Positive Than Negative About Pandemic Coverage
Research Intelligencer, Joe Mandese - Friday, May 8, 2020
Despite months of nearly wall-to-wall coverage of mostly been negative news, America ...
- McCann Finds Brands Least Trusted Source For Info About Pandemic
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
Americans rank brands last behind local health services/doctors, mainstream media, government, friends/fami ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Ad execs currently expect the ad-spending recovery to begin in Q3, accordi ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on t ...
- Research Cos Much More Focused On Sales Vs. Equity Than Advertisers, Agencies
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
When it comes to the KPIs (key performance indicators) used to evalua ...
- By One Key Measure, Ad Industry Returns To Normal: Business Content Consumed
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
Advertisers and agencies appear to be reaching the same level of conte ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Spring ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent a ...
- Brands Rank As Least Trusted Source For Info About Pandemic
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
While brand marketers and their advertising have gotten high marks for the ...
- Agency Offers 'Framework' For Reopening Business In Post-Pandemic Communities
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
To help marketers and retailers plan, prep and activate the "reopening" ...
- 'Fake News' President's 'Trust' Falls To Lowest Level Yet, Lags Biden 4-to-1
Marketing Politics Weekly, Joe Mandese - Tuesday, May 5, 2020
After years of calling America's major news outlets "fake news," the President ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
During a joint webinar Monday the heads of Madison Avenue's two t ...
- It's Morons Again In America
Red, White & Blog, Joe Mandese - Tuesday, May 5, 2020
Might I suggest another Hal Riney spot worthy of re-versioning for 202 ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
Two months into the COVID-19 pandemic, more Americans say after the cris ...
- Agency Study Finds Employees Split On Remote Vs. Office Work Post-Pandemic, Some Would Quit
Research Intelligencer, Joe Mandese - Monday, May 4, 2020
As many American employees feel remote work will replace physical offices ...
- When You Shower, Which Body Part Do You Wash First?
RTBlog, Joe Mandese - Monday, May 4, 2020
One of the fundamental changes the COVID-19 crisis is having on t ...
- Out-of-Home Data Finds Americans Continue Traveling More: +18% Miles Daily In Past Two Weeks
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
Americans continue to travel more as many states ease restrictions and beg ...
- Report Delineates Ad Price Deflation For 2020: U.S., Europe Most Disrupted
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The disruption to global media markets caused by the COVID-19 pandemic ...
- Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The period from 6 a.m. to 2 p.m. has become the n ...