The Advertising Research Foundation (ARF) has named long-time
industry media researcher Josh Chasin the 2020 recipient of its Erwin Ephron Demystification Award, an annual awards presentation paying tribute to legendary industry researcher and media strategist
Erwin Ephron (the "father of recency" planning).
Chasin, who currently is Chief Measurability Officer of VideoAmp, previously was Chief Research Officer
of Comscore, and has held senior research roles at some of the world's greatest syndicated and custom media research organizations.
Chasin will be honored during a special virtual event,
"Conversations with Great Minds," on August 13, where he will be interviewed by 2019 Erwin Ephron winner Leslie Wood, Chief Research Officer of NCSolutions.
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The ARF will also host
other virtual events in August to celebrate the winners of its 2020 Great Mind Awards, which honor individuals and leaders across the advertising and marketing research industry.
Established
in 2006, the Great Mind Awards include the Young Pro of the Year, the Future Forward Award, the Journal of Advertising Research (JAR) best papers and reviewer, as well as the ARF’s new
Chief Marketing Officer Award, the first of which has been bestowed on Greg Lyons, CMO, PepsiCo.
Lyons will also be interviewed
during Conversations with Great Minds by Gregg Lindner, president of the Americas, GfK.
